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So, there were these delicious Ritz crackers...

3 years ago
last modified: 3 years ago

A friend shared her lunch of avocado (a perfect one) and Ritz crackers. I rarely eat crackers, and tend more to Raincoast Crisps, than Nabisco, but that doesn't make me unfamiliar with Ritz. It's one of those indelible memories from childhood. These were different, however. They were the traditional Ritz shape, with fluted edges and holes, but darker and browner—just a bit—-and firmer, crisper, and a bit dryer. Still buttery tasting, but didn't do that melt in your mouth and stick to the roof like peanutbutter thing. Crunchier, while chewing. SO GOOD!

Okay, my first thought was that they were just cooked longer. After all, they did just taste like Ritz crackers. They were so delightful, however, I tried buying a box of ”originals”. They were just like my memory of what Ritz crackers are like. I've read since that they have been tweaked and are more crumbly. I did notice that a little, but another way to describe the difference is fresher and more delicate. I do remember a certain toughness, like more gluten development, from long ago. But the experience and flavor was very much the traditional ritz cracker. (Unlike Honey Maid graham crackers which have been changed into disgusting flavorless sugar crumble.) I gave the rest away.

So I had a chance to ask the friend and she didn't know what I was talking about.

I had seen whole wheat Ritz on Google, and thought maybe... Found and bought some. They look like that cracked wheat sourdough bread with the speckles, not brownish all over or Ritz cracker orange. They taste like Ritz crackers, including the melt in your mouth/stick to the roof thing. Nothing wrong with them, but not my answer. I gave the rest away.

I've looked through the very long list of Ritz products at the Mondelez consumer brands website, and didn't see anything that might be them. My only conclusion was that this was a test product (I didn't see the box, and my friend isn't the type to notice alternative labelling) or, probably more likely, they were just overcooked a tad and weren't caught by the monitors. I don't think toasting them at home would work, and it's way beyond what I'm willing to do for crackers. I tried to send a message to the company, but the contact form didn't work. This is the end of my pursuit of the magical brown Ritz. I just needed to share before letting it go.

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