Farmers Markets: "Local", "Sustainably Grown" exposed
10 years ago
last modified: 10 years ago
Featured Answer
Sort by:Oldest
Comments (30)
- 10 years agolast modified: 10 years ago
- 10 years agolast modified: 10 years ago
Related Discussions
Orchids and marketing
Comments (56)Of all things, I really hadn't expected orchids to become the interest in "The Great Debate 2010." This whole conversation takes me back seven years. In February 2003, I was attending University majoring in none other than Horticulture with an emphasis in Business and Marketing! Wow! Ironically, I stumbled upon this discussion in hopes I'd find some help for an ailing Tolumnia I intercepted via raffle (free ticket) at our local Orchid Society meeting last evening. Anyhow, back in 2/03, I was shopping at a local Target store and a beautiful bloom caught my eye. Being from a 'lowly' farm, raising 'only' heirloom vegetables in our seven-acre family garden that nearly completely supported us and paid off the section of land and all our buildings on it, I had never even seen an orchid in person. Nor could I specifically remember ever "hearing" about one. I bought this orchid for $15.00 and it came in an ugly pot to boot. I cared for this orchid not knowing a thing of what I was doing and, quite frankly, didn't even bother to buy a book or do research about it. I was too busy and I was only thinking about the bloom in winter when there weren't any other flowers to be found through the snow and bitter cold. I didn't know why there was not tradition soil in the pot and I didn't know what to do to repot so I left it alone for three years! It rebloomed every year and I didn't know why, but I was greatly pleased. I am sure that, by now, you're all wondering why a Horticulture student (with a burning passion for plants) hadn't done any research. It's simply because I didn't have the time. I was going to school at least full time, had a part time job and a work-study job as well. I barely found time to eat and catch my coffee buzz. I must have, at some point, purchased a book about orchids because I have one and can't remember for the life of me where it came from. It's rather great! "Orchid Growing Basics" by Dr. Gustav Schoser. It helped me a great deal with repotting and making sure I was giving it the right conditions. It was all dumb luck. I put it by my bedside over a marble tray because it was pretty. Whoopie! No science, nothing fancy. Last year, when I joined our local orchid society, I realized the fact that it has a tag means SOMETHING. I only kept it because it's my "thing." I even did that with my ever-famous blue lake 274 bush beans (green beans) I grew for our garden and sold them at farmers' market every year. He's a Phalaenopsis "Brother x Lancer" by the way. He's beautiful and has taken lots of abuse from being neglected due to having babies. I have since never seen a tagged orchid in a big box store. I have purchased other orchids in big box stores, but lose my interest and throw them out. I've been soured out by the big box orchids due to finding them with viruses. My poor husband, who knows the way to my heart is through a houseplant (preferably Calatheas, Hoyas and Orchids) rather than a dying cut dozen of roses, bought a Dendrobium for me at Wal-Mart (when we were destitute and poor btw) and it had a serious virus so I had to throw it away. Can't have my blessed Phal. get sick by accident! The poor guy has no idea about orchids. I feel he was let down by the mass producer (from where, I do not know, it was all in Asian lettering) and Wal-Mart. The Dend. was unnamed and came in a nice, pretty pot. When the mass producers don't take care to name the orchid and ensure sterile conditions for the health of the orchid, does the money put into the prettier pot (a marketing scheme for sure) and instructions for care matter anymore? I'm sure he paid more than I would have for the Dend. Not to mention, it ended up a virused one anyhow. Unfortunately, I get the feeling from mensplace, that an orchid is an orchid is an orchid. One size fits all and, if it doesn't, the "orchid specialists" are of superior being than those who aren't "in the know." I've never felt this way. I have had orchids die, I've had to throw them out due to virus and I still have my first one (beginners luck). Why so many options for media, lighting and other care for orchids? It's not really an "aha moment" when you realize that orchids are found in nature all over the world. There are also different climates all over the world. Each orchid has its climate which is most conducive for the species to survive in. If you can't come close to duplicating that climate in your home (or any other chosen growing place) then the orchid fails to thrive and/or survive. As for marketing, the big box stores and the mass-producers *do* open the door for the love of orchids for the most part. Since my first experience in 2003 there have been strides made. The pots are prettier. This year, Wal-Mart is even selling them in beautiful glazed pots for $9.99. Yes, they are the Phalaenopsis (as always). I don't know about instructions for care as I do not purchase (doesn't mean I don't pay attention to what's going on), but at just $9.99 that's probably a free orchid with a pretty pot. The orchids roots will for sure rot if not taken out of the glazed pot as soon as it's purchased (luckily, the Phals. don't drop all the flowers/buds when repotted). I don't know about you, but I'd rather have a nice orchid than a nice pot. Feeling ill informed? Well, maybe someday "Big Brother" will mandate GPS units be put into the pots of the orchids so you can automatically receive culture sheets for your orchids in your mail box as well as advertisements for more orchids, pots, fertilizer, media etc. Until then, we've all learned about places such as the public library. You can utilize modern technology such as the WWW (specifically GardenWeb forums - many newbies to orchids meander this way) or search for an orchid book on Amazon.com. All these are common places for the everyday joe. I think I may have purchased my book at Barnes and Noble as I was partial to B&N in college for the coffee and quiet study time. On to scientific nomenclature: just so you know, *all* plants have Latin names. Latin, as I am sure you know, is the "dead language." It can never be misinterpreted and/or changed. When referring to any plant by genus and species (in some cases subspecies also), you can only be speaking of plant "A" whereas if you use a common name you could be speaking of plant "A" or plant "B" or even plant "C" depending upon where you live. For instance, if you start talking to me about "Swiss Cheese Plant" I'm going to assume you're talking about Monstera deliciosa, but you could be talking about Monstera obliqua. In any given situation, the care for plant "A" could be (and usually is) different than the care for plant "B." Latin names describe the features of a plant. Nearly four years ago, I made the choice to be a stay-at-home mom because I could not stand to be away from my baby and didn't want him to be raised by a stranger. We live off one income and it's very modest. We micromanage our money so we can provide for our children and still have family fun. Unfortunately, this also means I can't really afford to go out and buy orchids at my leisure; especially not the good ones. That's what I thought until last year when I joined our local orchid society! I got TWO NAMED orchids last night for $10.00. I also got a free orchid with my membership last year. It's a seedling and won't bloom for another few years, but who cares? I love plants and I love orchids. I only want ones with names because I am serious about them. What if I want to show them someday? I'll be able to with the name tags. Are we orchid growers, hobbyists and/or specialists snobs? In some way, yes. We all have our preferences for our own reasons. I have strong preferences for Calatheas and other rare tropicals, Hoyas (which you can also pay a pretty penny for - just head on over to the Hoya forum and find out) and Orchids (mixed preferences within genera). What I find lacking in the posts by mensplace is factual information pertaining specifically to orchids. The reason "we" only go for certain orchids are for personal preference, whether or not we want to show (for which there ARE standards to win ribbons and awards for each) and what kind of growing conditions we have to offer. Before you judge "us" and make further attacks, I urge you to learn more about the processes of growing and showing orchids. Don't be afraid to ask "Why? What? When? How?" when you don't understand. We don't judge here. We each offer our own personal experiences, preferences and growing conditions. Take what you will, leave what you won't. No one is going to hand-feed you instructions to match your situation perfectly. No one gave me a manual for these boys that I have! I have to find the best information to fit my situation and it's all trial and error. It's the same with orchids, but much easier....See MoreMarketing your business
Comments (4)Cathy, My business is similar to yours in that people come to my lavender gardens, (but I am branching out - more about that later in post). Business Plan - I wrote a business plan and asked advice from the Small Business Administration for ideas on marketing. I try to refer to my business plan and change it if it isn't working. Business Philosophy - My business philosophy is for visitors to have an enjoyable time when they visit my farm and to take time to smell the "lavender". I try to establish a raport with each customer and make them feel relaxed here. I think having a philosophy in mind and remembering that when dealing with the public helps your business in the long run. Business Goal: My main goal is to educate visitors about lavender, gardening, landscaping and nature and to learn from visitors about their gardening expertise. My secondary goal is to expose the public to flowers and products made from flowers and herbs and to provide good quality products to my visitors. Network - The two years previous to opening, I networked with my local chamber and local clubs and told everyone I ran into that I was opening my lavender farm. I posted a sign out in front of my property saying lavender farm coming soon. I visited other farms and lavender festivals and asked advice of anyone I could think of. I also was asked by several garden clubs to come and speak about growing lavender and I obtained several customers from my speaking engagements. With several speak engagements behind me I now feel confident enough to ask organizations if they would want me to come and speak about my gardens or about growing lavender. I have also been asked to submit articles and photos to my local newspapers about growing or cooking with lavender. Signs - I opened at the end of May this year. I posted a large professionally painted business sign at the entrance to my farm. I have another sign posted that states my hours and a movable sign that says gardens open that I place on the highway when I am open. I keep regular hours but also state that I am open by appointment during other times or for special groups or tours. Budget/Publicity - Since most of my budget was utilized to have my website built, to build, decorate and stock my gift shop, and develop my gardens (I started from the ground up literally, have only lived here two years, and it was cow pasture before I moved here) my advertising budget is small so I am trying to capitalize on all the free publicity I can get. I started by sending out press releases to all the local newspapers and many out of area ones. I have had an article each month in a different newspaper and have gotten many visitors from them. Chamber of Commerce - I belong to my local chamber and have a business card logo/link to my website on their site. I also joined several nearby chamber of commerce and when they do a ribbon cutting ceremony, they come and take pictures and do an article either in their newsletter or have a newspaper come and take pictures - so more free publicity. Guest Book/Mailing List - I have a sign in book in my gift shop that people can put their addresses or email down for sales and special events. I ask customers how they heard about me and ask if they have any advice or comments. More Signs/Customer Ideas - In addition to my business signs, I have another entrance and parking sign directing people where to park. I then have a welcome sign with a mailbox that contains brochures for a self guided tour which has my business name, website and phone number on it that customers take home with them. The welcome sign lets visitors know I have a gift shop, about any new products or anything new in the garden or special events coming up. The tour talks about the establishment of the gardens and features here. Most people get a personal tour but if I am busy people know they are free to wander around. I also have plant labels posted for many of my flowers, shrubs and trees. People have said they appreciate the signs and knowing just where to go - the parking sign with an arrow was suggested by one of the visitors - so I try to incorporate suggestions from customers into what I do. Another customer said some items were too inexpensive - so I raised the price of some items. Direct Mail - I have done some direct mailings and I have joined a marketing subcommittee of my local chamber. I try to attend chamber mixers - where you can give out your business card and network with other business owners and they give you advice on how to increase business. Newsletter - I have sent out my first newsletter via email and did the newsletter with photos from my garden and the newsletter was written in computer code so the photos and newsletter come up in the body of the email and not as an attachment. Brochure - I have developed a half page brochure that I place at the chambers, and at businesses that have agreed to market for me - i.e. if you have a friend in business or someone who wants you to refer to them. Logo/Brand Name - I use my logo on everything to establish my business/brand name - business cards, tour brochure, flyers, informational brochures, website, email newsletter and any products I sell - all have my logo, website and phone number on them. Wholesale - I am now working on placing some of my items on consignment in several locations with my own section for my products so I can place a small informational placard with info about visiting my farm. The more places you can sell your product the better especially if you can establish some steady (wholesale or retail) customers. Brocure Locations - I am in the process of contacting local hotels, motels, travel agents, etc to ask them if I can give them some brochures to place in their brochure dispensers or hotel rooms and ask travel agents to let folks know about my farm. The more places you can think of to get your name out there the better. Web - Market your website on the web and to other businesses with similar functions as yours. Find as many sites where you can list your farm, business or website on the internet and list it there. Hope all of this helps. Linda...See MoreLocal Harvest
Comments (1)LocalHarvest sounds like a wonderful organization. We have several farmers' markets in the Lafayette area, and I'm sure more outlets would be highly desirable. I'll pass the word.......See Moreround up
Comments (2)Pixie lou, I've got to agree with you on the selective use of round up. The study may be a perfect example of "if a little bit is good, a lot is better" attitude. I can't even begin to imagine the ariel spraying use of Roundup not having extreme risks. On the other hand, selective use of it for such things as poison ivy, poison oak, poison sumac is a "good thing." especially when applied directly to individual areas by hand. Like any other pesticide or herbicide that is marketed now, it is how you use it, how it is applied and where it is applied that can be the serious problem. AND, under certain circumstances, it can be the only choice that one has, to use roundup or some other chemical to control certain plants or dangerous insects. There is a group of people that are highly allergic to such things as poison ivy, oak and sumac and contact with them can result in a fatal or near fatal reaction. Allowing those plants to run amuck in a garden, yards, home properties is not something that can be allowed and strong measures are needed to control and eradicate them from the areas that are accessed by these people. The same can be said for such things as disease carrying mosquitos, carpenter ants, termites, etc. Personally, I have a daughter who is anaphylactic to poison ivy and almost died twice from exposure to it. Exposure being accidental both times and totally unaware of the problem with the first exposure. It has been a never ending battle over the years to eradicate poison ivy from the edges of the property and popping up in the yard, when she was young. We taught her at a very early age what to look for and stay away from at friends homes and on the sports fields that she played on. As an adult, now in her late 20's, she has no problem with staying away from poison ivy, and as a public school teacher for the past 5 years, she has had many students with the same problem as herself. Again, mass use, careless use, mass ariel application I can see a serious problem with, but selective application directly on the specific plants is a needed use of roundup, and until I see the same thing that Pixie Lou wants to see, studies that show the same results with the kind of application that both of us use, then I'm not concerned. Personally, I don't think that roundup is something that should be used for ariel spraying for anything, but then again, I'm not one that favors ariel spraying for weed control. Fran...See More- 10 years ago
- 10 years ago
- 10 years agolast modified: 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years agolast modified: 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years agolast modified: 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
- 10 years ago
Related Stories

SMALL HOMESHouzz Tour: Sustainable, Comfy Living in 196 Square Feet
Solar panels, ship-inspired features and minimal possessions make this tiny Washington home kind to the earth and cozy for the owners
Full Story
HOUZZ TOURSHouzz Tour: A Seattle Home Reaches for High Sustainability
Tapping into rainwater, sunlight and natural ventilation, a Washington state home gets both green cred and a gorgeous look
Full Story
FARM YOUR YARDHouzz Call: Home Farmers, Show Us Your Edible Gardens
We want to see where your tomatoes, summer squashes and beautiful berries are growing this summer
Full Story
DECORATING GUIDESLocal Color: Tobacco Baskets Pack In Southeastern Style
Made of woven oak strips, these antique baskets bring rustic texture to rooms of all kinds
Full Story
LANDSCAPE DESIGNTo Manage Stormwater Sustainably, Understand Your Site
Follow this guide to learn how water moves through your landscape and how best to manage it
Full Story
GLOBAL STYLEMy Houzz: Sustainable Bamboo for a Prototype Home in Nicaragua
Ecofriendly living has a new champion, as a Granada firm kicks off its bamboo offerings with this house's architecture and furnishings
Full Story
MOVINGTips for Winning a Bidding War in a Hot Home Market
Cash isn’t always king in a bidding war. Get the home you want without blowing your budget, using these Realtor-tested strategies
Full Story
DECORATING GUIDESHemp, Hemp, Hooray! This Superplant May Be Legal Again in the USA
Hemp products are durable, sustainable, antibacterial and much more. Will the plant finally get the status it’s due in the States?
Full Story
FARM YOUR YARDTo Get the Food They Believe In, These Urbanites Grow Their Own
Home gardeners farming on their city lots find that local, organic food isn’t the only reward
Full Story
TRADITIONAL HOMESMy Houzz: A Centuries-Old French Estate Charms Again
Time and local artisans help a couple realize an idyllic French country retreat — and you can rent it
Full Story

User