Don't go by the color chart at Loews. I made that mistake once! HD had a better in store display, it was a large board with dried grout in grooves of the different colors. That was the best indication and worked out great. If you want the Lacrete, buy a small amount grout use on excess or ruined tiles on a board or concrete block, then let it dry. I've noticed the lacrites dry brighter and lighter than the color chart.

Yvette Im sorry your upset, It does look lighter in todays photos to me. You have very poor photo quality and in truth you are comparing a Showroom floor with white marble or glass contrast relfecting and a complete different lighting schematic to your tub alcove. There is some solice in lighting. This is repeated on these forums time and again. Stone itself comes in dye lots and VERIES drastically. Stone wicks moisture, from thinset substrate and grout as it cures it gets darker before it lightens. Some thinsets can take 30 days to fully cure, some portland grouts do normalize over 7-10+ days. and there is a dozen things that can go wrong with hand mixed and installed grout. I cannot see close enough the details of your install but I can tell you I have had to watch sales people at tile shops like a hawk in that they are usually not a person to take advise from. Can you be 100% certain they sold you the proper color/brand or did they sell you something similar to sell you something. ? You should have more recourse if you Payed a tile professional to source and purchase the materials themselves grout included and if you have a contract and stayed hands off. One thing homeonwers dont consider when they get involved with these things is the importance of putting all the liability in the contractors hands to afford recourse. People that do the shopping finding deals choosing materials, and then hiring labor have little to no recourse so i hope thats not you.. I suggest further patience and see how it lightens, play with lighting and start to focus on other aspects of your room..

@duffwny - if you really want to see what Cloe tile looks like, I suggest ordering a box from Lowe’s or Amazon (Walmart might also have it - I bought a different color of Cloe tile through Walmart last year because the return policy allowed me to take it back to a brick and mortar Walmart store - even though it was shipped to me directly from Bedrosian). Both have free shipping and free returns. Also, when I purchased it - and placed a bunch of tiles out on my kitchen island, it looked like it had less color variation - but when I took a photo of it with my phone, the variation looked the same as in other photos I’d seen posted on Houzz and on Bedrosian’s IG page. The price of Cloe tile has dramatically increased since I purchased it for my kitchen + bathroom two years ago - I think it was about $6.99 sf! Lowe’s has a 90 day return policy (can return to actual store and save shipping cost): Amazon has free shipping and free returns for 30 days (fyi - I have seen the price fluctuate quite a bit on Amazon): This says ”Free 30 day returns” - but then has 90 days when clicked. When I purcjased, I called and was told I could return to a Walmart store within 90 days.

Hi everyone! We are installing white cloe tile in our kitchen but don’t want the kitchen to feel too “sterile”. I’ve been reading through the comments on many cloe posts and am leaning towards laticrete bright white grout. Despite the name, it seems like a warmer white? Anyone who has used this color grout, do you agree? Would this be a good option for us? If anyone has an other recommendations, I’m open to hearing them. Here is one side of the kitchen (we will be replacing the microwave and cabinet above stove with hood and backsplash to the top) Counters: viatera Calacatta sol Cabinets: SW pure white Floors: global gem heartland Champaign