funcolors...The guy who started Mythic actually came out with a paint called American Pride first (also made by ACE). It was sold specifically as a zero-VOC, low cost paint. The product really didn't catch on and they never really took market share away from AFM or the big paint companies. So, he got millions of investment dollars, hired a really good marketing company and launched Mythic. In their own words, they have admitted that American Pride and Mythic are the exact same product. Funny thing is, Mythic is about $15 per gallon more. Also, its now being called "non-toxic". It wasn't "non-toxic" when it was $15 per gallon cheaper and a different name. Paintguy1... yes, great marketing. That's what a $20M investment will do. Regarding third-party testing...that's all good, but it really depends on what you are testing for. There is no testing protocol for non-regulated VOCs, SVOC's and other hazardous air pollutants that are also toxic to humans. Until this is available, I take advice from my most chemically sensitive customers. They tell me that AFM Safecoat is the only product they can use. I believe them. Here is a link that might be useful: Degree of Green product rating system

"Forget about the VOC's, whatever amount in ANY water based paint is not going to harm anything." Nothing could be further from the truth. Depending on the state you live in, a latex paint can have a VOC level of 150 grams per liter (gpl) before tinting. Colorant can add up to another 100 gpl for a deep color. In a gallon of paint (about 3.9 liters) that equates to up to 1 kilogram or 2.2 pounds of VOC emissions that are released. In a typical room that uses two gallons, that's over 4 pounds of liquid that will turn into VOC emissions. On the other hand, a paint like Natura that remains 0 in any color releases virtually nothing. Bottom line, latex does not equate to low emissions.

Out of the choices Above I'd say BM is your best bet. Behr products are too watered down and their white is more of a gray so that effects the way the colors comes out when tinted. Stay away from SW they are a bit better than behr but they over price for the amount of TITO in their paint as well. BM offers a beautiful color selection and has an exellent product. HOWEVER I would love to put Dunn Edwards in the running here. We have an amazing selection of nearly 2,000 colors (not mention custom color mathces we can do), a superior paint product and a FREE Professional Color Advisor service (that's me) . Plus we have a ton of "kill test" listed on our website and in our store comparing each of our products to the competition. (: but like I said BM is a nice choice!

Neither one is odor free IMHO. I suppose it depends on how sensitive you are to aromas. I like how they smell and the slight fragrance dissipates pretty quickly. Of course, odor is no indication of low or no/VOC. They are two separate issues.