I agree wholeheartedly with you, Lucille. I usually figure the price must be out of sight if they're too cowardly to put it with the product.
Shirley

Sometimes it just means that the store is not permitted to show that low of a price for that product on the web page. Cart prices don't come up during web searches. Minimums are a condition often set by the manufacturer when wholesaling the product to the discount places. Very low prices coming up in searches affect the profit margins of other stores that sell the product at a higher price. So they allow the low prices, but protect the other sellers and the marketability of their product for a decent profit by only allowing the heavily discounted price to be shown in the cart.

I dislike it also and when they don't make it easy to find out the shipping costs and taxes before signing your life away. Some sites are great and have it right where you add something to the cart as it should be.

My understanding is that product manufacturers are allowed to set a minimum price that products can be publicly advertized for, below that isn't permitted. A seller with a lower than market price can say so but needs to mask it with the second click required before the actual price is shown.

Something like this doesn't take away more than 20 seconds of your life when you come upon such a website listing, there's no reason to let it bother you.

(Edit to add) gyr falcon has the right info

I dislike that too. I also dislike that you can't just put it in your cart to see the price, but you have to sign up. Create a user name and password and put all your mailing/shipping info in. I very, very seldom do it. I just leave the site.

It's far more than 20 seconds of my life and I don't get sucked in by it. It's not often it's a bargain price that's "too low to show". I have far too much retail experience to fall for those lines! LOL

I've never heard of this...how does it work?

Click on the link below for a product on Amazon, look at where it says Our Price

Sony TV with unadvertised price

cynic, click on Add to Cart, look at the price, close the window. Done.

Less than 20 seconds and you're not getting sucked into anything. Or am I missing something?

Snidely, not all websites are alike. Annoyance factor comes into play too. People will claim that dealing with tele-terrorists is 20 seconds of your life too, but I have far better things to do than deal with them and be annoyed by them. I'll shop elsewhere. It's really that simple.

I choose to lessen annoyances in my life rather than play into their hands. Whether it be religious wackos pounding on my door when I have company, telescammers calling when I'm enjoying a meal or sleeping or playing games on a website, especially when I've never seen a price so attractive I can't resist it, I'll choose to avoid those obnoxious intruders. Others like to entertain their arrogance and that's their choice. I choose otherwise.

I'm with you about trying to avoid annoyances. 100 percent.

For me, part of successfully minimizing aggravation is accomplished by having a high threshold for what is or isn't an annoyance. Your threshold seems to be a bit low.