I've definitley seen charges like these. Many tradespeople have been charging a flat service call regardless of the distance. This covers the time lost while the worker is traveling. By using a flat fee, the customers who are close lose out and the ones farther away make out better. The consumables are normally things like the blade that they charged you for. My guess is that it was for a metal cutting blade used in a saw. The blades normally last for one cut through a small pipe. A larger cast iron pipe cut might use 3 blades. They can run into an expense for the plumber. The fuel surcharge..many companies that use vehicles have begun to put this on. Again, it's probably a flat rate. This is normally put on when fuel begins to rise. Unfortunately, it stays on after the price of fuel drops.
On the equipment charge...it's probably for the machine used to clean the sewer line. The most expensive machine cost about $2,000 and the smaller ones are about $500. They normally charge the same regardless of which machine is used.
What is comes down to is you have to choose a plummer that you think treats you right. The larger, well organized outfits will normally have these charges while smaller plumbers don't. Some of these places just nickel and dime you to death. The medical profession and car repair business has come to the same point...throw in tons of small charges and the customer gets sick of questioning all the little details and gives up.
There is a name for this..."unbundling". Years ago if a woman went to the hospital to deliver baby, there was a flat charge that included eveything. As you know, the charges are now "unbundled" and you will pay for each little asprin. And, it is almost always more expensive when unbundled.
I think the moral of the story is, you have to find out the policy of the company you are hiring and decide if you can live with their terms. These people have not done anything out of the ordinary in their billing. My suggestion is to find a one or two man plumbing company and use them for the simple things that they can handle. Use the larger and more expensive companies when you are faced with a serious and complicated problem. A one man business probably could have done the job you described and probably done it cheaper.

It could have been much worse. One of the nationaly advertised drain cleaning services charges $150 for the service call and the first 15 minutes on site, then its an additional $75 for each additional 15minute increment thus your 4hr job would have cost $150 for the service call and first 15 min. plus 11 additional 15min. periods at $75 each (11 x $75 = $825) for a total of $975.

You are correct on the national companies...someone has to pay for all of the advertising and the franchise fees. I am connected to a condo project that saw a plugged pipe get into $4,000. I mean the idiots were up on the roof snaking through a stack to try to clean a main line in the yard.

Thanks very much for the info. It looks like we'll find another plumbing company.