SHOP PRODUCTS
Houzz Logo Print
faron79

Home-Depot/Ralph-Lauren news...

Faron79
14 years ago

Kind of a "coup" goin'-on here...

Some of you may have noticed (so it's not really private news...) that the RL paints are half-price at the HD now...since December I think.

They're bringin' in a "familiar name" decorator/paint/Home access. to replace RL in the HD-channel.

Ralph-Lauren will be undergoing a "Re-launch" this month!

Many independant RL dealers like us are pretty fired-up!

We like it 'cuz now it'll feel more like an "exclusive" line again, instead of just a "Mass-market" commodity brand when it's dragged into a big-box market.

...Which is EXACTLY why C2 is so cool to have! If stores can afford the "up-fronts", and the $$$COROB tinters for it...

(we sold more than the HD in town anyway...! They kind of treated it as an afterthought anyway IMO, since they're so tied to their "In-house" Behr label)

With the Akzo-Nobel takeover of ICI a year ago, changes are in store for the ICI label, and Glidden stores/lines too.

Faron

Comments (18)