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angela_fitzmorris

Why are some colors labelled "Not recommended in exterior paint"?

I'm repainting my front door and have settled on the color Roseate (Benjamin Moore 2078-10) It has a warning, as do most of the pink leaning reds that I favor, Not recommended in exterior paint. Some of the colors are not even available in exterior formulations. Does anyone know why? i'm thinking it has to do with color holding up to UV damage, but my front door doesn't get any direct sunlight. Any advice?

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