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jim_1

Phrase of the day 4/15

jim_1 (Zone 5B)
3 years ago

Brand-new

This has a long and honorable history. It dates back to the Middle Ages and earlier, when brand meant “flame or torch” – as it does in the still current phrase “snatching a brand from the burning.” The description brand-new in those days was applied to products – usually made of metal – newly taken from the flames in which they were molded.

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