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The Kitchen Table

Phrase of the day 4/15

jim_1 (Zone 5B)

5 years ago

Brand-new

This has a long and honorable history. It dates back to the Middle Ages and earlier, when brand meant “flame or torch” – as it does in the still current phrase “snatching a brand from the burning.” The description brand-new in those days was applied to products – usually made of metal – newly taken from the flames in which they were molded.

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Comments (3)

salonva
5 years ago
Good one, Jim! I would have thought it was way more current in this advertising age.

As I say, Live and Learn.
Fun2BHere
5 years ago
Never even thought about that one. I, also, would have guessed that it revolved around advertising/product identification.
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Probably with a trip through the West, where cowboys brand their cattle to distinguish them from the other guys' herds. I wonder how old that practice is?

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