Have tried MANY over the decades ... still looking for that goto great/perfect rub for picky me/family.
Original Boca Boys - use this on pork, chicken, and lamb
Boca Boys Jerk Rub Recipe - use this on anything you want to jerk, even fish!
Boca Boys Brisket Rub - also good for beef ribs
The main one I use is a Cajun seasoning mix, based on a recipe from Justin Wilson. Basically it is equal part of the following:
I make large quantities of this at a time and use it frequently. Another I use frequently is Za'Atar:
This has to be stored in the freezer if not used immediately, as the sesame seeds do not keep well at room temperature. If using as a rub, add some more salt plus freshly ground black pepper. I use this only on chicken.
Ricky's are really good!
I usually wing it. I don't want it to always stay the same. :) I like the red spices, like epazote and sumac, but it only really matters for tougher cuts, which need some sugar and acid to break down.