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reets22

Department stores as they once were

seniorgal
6 years ago

Just after WW2 I was the training director at a fairly large department store. With stores closing I thought this might interest some of you

Department stores in 1947 were vastly different from those of today. All were located downtown. Malls were a thing of the future. With the exception of clothing, which was on racks, all merchandise was behind counters and every counter was manned by salespeople. Customers did not touch the merchandise. Almost all transactions were for cash. There was no Visa or Master Card credit. If my recollection is correct the store did have a credit card of its own.

This, of course necessitated a larger staff. Most smaller items were on shelves. The shopper described what she wanted and the salesperson politely displayed what was available. Hosiery, for instance came in flat boxes containing three pair of one size and color. Nylons had seams down the back and came in varying foot sizes.

The customer was helped with size and style of clothing and a salesperson escorted her to the dressing room and helped with the trying-on. The clerk would choose more garments, going back and forth to the sales floor, until hopefully, the shopper was pleased with one of them. The clerk, not the salesperson, returned the unwanted items to the rack. The customer returned to the counter, paid for the item, and the sales clerk boxed and wrapped it, handing the customer the proper change and thanking her for the purchase.

On each floor was a man called the Floorwalker. He was there to answer questions from the public and to oversee the sales clerks. This man was always well-dressed and cordial; he exemplified the store to the public. It was the floorwalker who directed customers to the proper department for their shopping. If a sales person had a problem she/he consulted the floorwalker about it.

There were several elevators at Elder's, but not yet an escalator. Each elevator had its own operator who called the floors and the items available on each one. In my memory they (and they were always women) wore uniforms.

Department stores were known for their service with a capital S! The better the service, the better the store. Service and courtesy were watchwords at every store, even the Five and Dimes. It was assumed and expected.

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