Nope, it's a pyramid scheme, call it what it is. And what's the basis of their book/research?

The comparison book was written by a Canadian doctor. I haven’t been able to find a relationship between author and vitamin co, but I haven’t dug deeply enough. The book is used as a sales tool. Naturally, this brand earns 5 stars. But even if biased, it still rated dozens of other brands and I found it interesting that some I thought to be “good” had scored low. The book intro offers the methodology for rating but I just scanned thru it for now.

From reading several search results, it would appear this is a vitamin and supplement seller, with the added issue of having a multi-level sales force as is typical of pyramid sellers (a proper descriptive term, not a pejorative) .

The company does almost no R+D, also typical of providers in the mostly unregulated supplement business.

Most supplements are ineffective at what they're touted for, many can be dangerous and contain improper ingredients (and often not even have what the labels describe). Be careful. I think it's best to manage health with a physician and leave the self-treatments and supplements alone.

Sushipup, thank you sooo much for the link. I’m off the hook and will get nothing. I have no doubt that it was a pyramid organization but I was going to overlook that fact b/c my friend is not stupid or desperate for $. It wasn’t going to kill me to buy a bottle of vitamin D, ha. I am proud of how I handled it with my friend. I wrote: “I found unflattering data about this organization. I know you are enthused about it and what I say may not matter to you. So, unless I hear from you, I’ll say no more.”

Again, thanks.

If you google Comparative analysis of Nutritional supplements by Lyle Macwilliam, it is immediately obvious it is this company’s self serving tool. I still found useful info but googling about it has made me biased against it.

It's important to keep in mind that anyone can write up 'research' summaries that can easily be false. We have learned that lies are now accepted by many, without complaint.