Looks to me like someone private belabors it for them. More than likely an import and at that price probably Chinese. Do I need say more? Of course I could be completely wrong in my assumptions..................

I've never heard of them, but that doesnt meant much. millworkman is right where lots of people will grab cheap product and then sell it under a new name.

buyer beware when it comes to flooring, its the price seems too good to be true it probably is!

there is a reason its selling for 1.79.

I'm going to let you in on a little secret I learned while redoing my master bathroom, now I don't know if this applies to your hardwood, but when I was shopping for mosaic tile I discovered Wayfair, HomeDepot, and Overstock all sold the exact same tile I bought - YET - they all had different names for the SAME tile. Why? Why would they do that? My guess is to eliminate competition and avoid price matching.

I would bet that this hardwood you're looking at is sold elsewhere, but goes by a different name. It could be Chinese crap, it could be decent, it could be great. My point is, it's my guess that other places besides Wayfair sells this same product, and it likely goes by a different name. If you knew those different names then you may be able to find out more info.

I just did a quick search from Wayfair and found this Birch Engineered hardwood-

http://www.wayfair.com/5-Engineered-Birch-Flooring-in-Tomahawk-JHWD1086-JHWD1086.html

Then I went to Overstock and found a very similar product but with a different name. Both from China.

http://www.overstock.com/Home-Garden/The-Somette-Haslett-Oak-Series-Rural-Brown-Solid-Hardwood-Flooring-22.60-Sq-Ft/10462629/product.html?refccid=7F67EV7XSRE3MG2CBI7DTNDGZ4&searchidx=20

Just in case someone doesn't believe me when I say big online retailers sell the same products by different names - here's my tile I bought - example

Overstock calls is SomerTile

http://www.overstock.com/Home-Garden/SomerTile-12x12-in-Reflections-Square-1-in-Ming-Glass-Mosaic-Tile-Pack-of-10/5244885/product.html?recset=5d091283-4654-420f-8816-9bc90932a85c&refccid=JVI4TIZBPVHLLRCNVOPK5ZLSWQ&searchidx=1&recalg=63&recidx=1

Wayfair calls is Sierra

http://www.wayfair.com/Sierra-7-8-x-7-8-Glass-and-Stone-Polished-Mosaic-in-Ming-WFGITMMSQ-OVS1154.html

Homedepot calls it Merola Tile

http://www.homedepot.com/p/Merola-Tile-Tessera-Square-Ming-11-3-4-in-x-11-3-4-in-x-8-mm-Glass-and-Stone-Mosaic-Wall-Tile-GITMMSQ/202538245

I'm guessing someone else sells your exact same hardwood - it just goes by a different name.

"lots of people will grab cheap product and then sell it under a new name."

And not necessarily cheap. I've had people call me about discontinued imported stuff. My reply is often "...if you look hard enough you'll find it as literally dozens of marketeers buy the same product and same color from the same container ship load."

Especially if you're in California. It's been a wild stampede for a few years now. I expect that to slow as labor costs are rising in China. Maybe Vietnam or Thailand will be the next big Asian hardwood import. They're sneaking up.

Thanks for the feedback, everyone.

This is the one that I'm considering. It says made in USA. Forest Valley on Wayfair

I'd love any additional feedback you have after viewing the link.

The part that would scare me the most is $1.79 per sq ft, because as they say if something sounds to good to be true................

Christina, thank you so so so much for pointing this out. I'm headed to check it out now.

Holy smokes! You are right. The EXACT same photo. Interesting!

Not sure where this leaves me. Fortunately, the decision on flooring can wait a bit. Hmmm...

Hello! Has anyone found more info on this flooring or purchased it? Wondering if it is the exact same floor as the Armstrong product. Thanks!

I never purchased it. It was just too much of an unknown for me.

This is a 10mm (possibly 9.5mm) thick solid hardwood. That is 0.38 inches thick. Yikes. That's pretty thin. You might get ONE sand and refinish out of it. This is in the same category as Lumber Liquidator stuff. I found the Armstrong look-a-like: 3/4" solid hard wood out of Hickory (not red oak like the other product). The edges are different and the finish are different. Probably two different manufacturers.

For $1.79/sf you get what you pay for. That's a VERY low solid or engineered hardwood floor or a medium/high-end laminate (right thickness for laminate). Not much in that thickness is that cheap. Makes you wonder. Good luck.

.38 is 3/8 thick flooring and that could be solid or engineered flooring. Almost all flooring is imported. Sears, Home Depot, Lumber Liq. etc. etc. all is imported. US can not compete at this level. 3/4" solid is the only thin US that is priced the same and even imports are getting cheaper in that department. Nothing wrong with a 3/8" floor and the wear layer of a mil or more is plenty to "refinish" multiple times. If you ever have to re-finish since factory finishes are much better and can take a beaten.