Houzz Logo Print
plllog

What commercials make you laugh on repeated viewings?

10 years ago

Sometimes they're better than the shows. That's always been true, I guess, but I crack up every time the golf announcer, in hushed and measured tones, says, "I believe that's a kraken, Bruce." (Geico, It's what you do campaign)

I'm still mightily charmed by the "little bird phones" and, re buffering, "birds hate that" (Verizon), but laugh out loud for the T-Mobile "covering nearly every American, and these geese" before rockers smash the wall. (Welcome to Extended Range LTE campaign).

I was appalled at the male voice over in the Yoplait Milk Cow commercial with the male voice for the cow with udders (it wasn't played ironically, and didn't seem like a joke), but I'm tickled pink and giddy with giggles at Dominic Purcell in a pastel blue sport coat and deadpan expression, saying things about Yoplait like "Make your tummy happy" and "It's like a little fluffy cloud in my mouth. Fluffy, fluffy cloud." (The ad company for both is Wieden + Kennedy, Portland, Ore.)

The best of all, however, is the mind-bending mashup of Dalí, Man Ray and Being John Malkovich, that is the Old Spice Make a Smellmitment campaign with Isaiah Mustafa and Terry Crews. It pits the hipster appeal of Crews's prior web-video collage style campaigns with Mustafa's elegance and appeal to an older, mostly female, crowd. They're competing to sell Timber vs. Bearglove. My favorites are Windsurfing and Checkmate. The former is just funny, playing on the first famous Mustafa ad. The latter is wonderfully absurd--you think it's just a normal Crews ad but then gets weirder and then has a twist. There are a couple others in the campaign as well. (Also Wieden + Kennedy, who seem to have an absurdist view of the world. Thank-you W+K! :)

Comments (32)