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John - are you passing on the $200 labor savings to the customer? I doubt it as you'd still be working for wages and it'd be unusual for someone with that mentality to garner the knowledge you have. Most setters are going to charge a set "fee" for a shower pan or per sq. foot of tile. If they do it faster they pocket more, if slower they make less. Just the business. Not a lot of TQM studies in the trades. So for the consumer, it's just not a selling point. Cheaper material cost is something they get behind frequently. Another problem I have , more of a reservation with these products is they are not "time tested" like 20 years real world tested like a mud job over tar paper. Don't get me wrong , I like these things, spec and use them all ( except the Laticrete) , just have that little feeling in the back of the mind like: Am I going to be the guy that touted polybutylene or GP siding. Those were "the latest and greatest" until they weren't 20 years later. Another thing consumers need to be aware of with the liquid applied membranes is that strict thickness guidelines need to be followed for them to work and I rarely see enough of the stuff applied in the field by mechanics. Another issue of concern is with hybrid methods. I'm sure you guys are all upstanding and care about you rep, but you are providing the warranty in these systems as the manuf. will only step up if you use the complete system. That's fine as long as the end user is aware of this.

Thank you