oh my gosh. The heir's "true" parent is all that came to mind. And I wasn't joking. I gotta quit watching Nashville. (this one has been in commercials, so I'm not spoiling anything here!)

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where the money is hidden

Why they chose to exclude someone from their will.

I hope more than 11% designate what to do with their pets.

My first thougt was leaving money for the pets/who will care for them
Telling family members their true feelings about them (and not in a good way)

Agreeing with rob333- where the money is hidden
Location of safe deposit box
Unexpected beneficiary named and relationship revealed