Sherwin Williams 2023 Color Of The Year

last year

last modified: last year

Hello fellow designers and decorators! As many of you have probably seen, Sherwin Williams has officially announced their Color of The Year for 2023 - SW9081 Redend Point.

Is anyone excited and looking forward to incorporating this dusty and warm color into your future projects? Please share! We love to see what everyone is up to! We are seeing these paint companies trend more towards clays and peachy tones. (Photos taken off Sherwin Williams Website)

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Jilly

last year

last modified: last year

This reminds me of Farrow & Ball Dead Salmon.

I like the color, but think it looks awful with so much bright white.

I’d possibly use it in a bedroom or office, I think it could work nicely with the right elements around it — other earthy colors, lovely stained woods, nice textiles. Farrow & Ball knows how to do it right.

This isn’t that color, but a similar tone:

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Comments (28)

cpartist
last year
last modified: last year
No. I don't see it working for anything but accents or small pops of color.
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why do you think that Ben Moore and Sherwin Williams don't post the color information on their paint chips like Glidden does? Oh, gosh. Lots of thoughts on this. Will try to keep it as short as possible. First, all paint brands already have these data values and notations for every color - they couldn't MAKE paint colors without it. It's that color DNA I'm always talking about. Sherwin-Williams used to share the Munsell notations for all their colors. Learned this from a color scientist who used to work for SW - and I acquired that original PDF. We don't use the SW Munsell notations, however, because we do our own here at The Land of Color. Just because I have major control issues when it comes to the data - it has to be perfect. The Glidden notation is their own proprietary color system developed in 1978. It has its own color wheel, and LRV and Chroma scales. It's all published in the front of The Master Palette fandeck. Their proprietary system is different from the Munsell color notations I like to use. Munsell is my favorite for several reasons but mostly because I've used it for so long it's second nature to me. Glidden's system is a damn good order system. It is the first and, one and only, color system designed specifically for architectural coatings. Its formal name is the Acoat Codification System. So, yeah, color order systems for paint colors specifically have been a thing for 42+ years. All things considered from a color science perspective, I think paint brands choose to talk about undertones, color trends, and forecasts because they are intangible - no one is ever wrong talking about undertones, trends, and forecasts because you can make up whatever you want; there's a kind of banal safety in the inherent subjectivity of each one. They don't have to hire anybody with any special color knowledge or experience to market their paint if they focus on intangibles like undertones, forecasts, and trends. Because, again, everybody is making it up as they go anyway. When you get into the color science, data values/notations in particular, that's a special skill set. You can't just make up whatever you want when it comes to the science of color, how color really works, because there's 100+ years of well-researched and well-documented sources and standards to reference about all things color spaces and systems. And anybody can Google and find it - all of it. Before I publish ANYTHING anywhere, I like to have 3, academic level, quality sources to cite in my back pocket. I don't do Wikipedia and I'd eat nails before citing a blog as a source for color information. When you're speaking to color in such evidence-based, tangible terms, when you're talking about quantifying how the human eye sees color, you have to know what you're talking about. Because it's science. It's physics. It's psychophysics. I suspect that's more work, responsibility, and accountability than paint manufacturers are capable of dealing with. The murky world of undertones, trends and forecasts is cheaper, easier. And, honestly, probably more fun to spin in the intangibles and espouse opinions with reckless abandon, giving zero !@#$s if it's accurate or not. The problem is, it's 2020 and the color tech tools like Color Muse, NIX, Color Reader is making the science, an evidence-based approach to color - data values specifically - available to anyone who knows where to look for them in the apps. Which means more and more people are learning about the color systems that have been around for 100+ years and want to know why the frameworks of color data values and notations have been unshared. I will say this, whichever paint brand is the first to "get it" when it comes to an evidence-based approach to color and publishes Munsell notations on their apps, website, and paint chips, is going to win not only the internet but paint world in general.
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Sherry8aNorthAL
last year
last modified: last year
Yuck!

ETA: Not in MY house!
woodrose
last year
No thanks !
Anna Devane
last year
Nah!
Sherry8aNorthAL
last year
I love brown, but, dark, bark brown, earth brown, not baby puke brown
HU-787167202
last year
Warm tones are always welcome in my home but not on cupboards!!!
palimpsest
last year
I don't think I like it in a contemporary context, but I think colors like these often work well in antique houses and more traditional interiors. Not as a contrast to pure white, but in conjunction with other colors.
functionthenlook
last year
I personally don't like dusty colors. It reminds me of hot water bottle pink. I wouldn't use it.
Jennifer Svensson
last year
I don’t like it personally and it doesn’t feel current.
spammie
last year
No. Reminds me of a fleshy/pinky carpet that was in a 1936 house when I bought it in 1980. My mother-in-law called it "titty pink"!
functionthenlook
last year
Lol Titty pink, perfect name for it.
marmiegard_z7b
last year
Not a fan, because , um, too dusty/ in- between but mainly because for me it would drive floor color toward either dark chocolate/ ebony or carpet- so yes maybe could work in a bedroom- but does not work with a whole array of usual wood- tones in floor and furniture.
PRO
lisedv
last year
No thank you!
cat_ky
last year
It wont ever be in my house.
palimpsest
last year
Actually a number of the recent "color(s) of the year" of various manufacturers have not gotten a lot of traction.

This may appeal to a youngish demographic that isn't carrying around a lot of baggage about colors like this, and it's hard to say what young demographics will be attracted to.

I was in Manhattan this weekend and a solid and specific fashion worn by almost a dozen girls I saw, sometimes in pairs and groups, was an oversized camel hair coat, a pair of high flared jeans or frumpy flared slacks and geriatric looking white sneakers. I feel like some random 70ish year old women could be inadvertently in fashion.
stiley
last year
I agree with jinx that it reminds me of FB Dead Salmon. We just painted my daughter’s room that color and it looks fab. I don’t like it as shown above with bright white, but I like it with warm muddy colors. I used to dislike reds but have been drawn to rusty colors in the past few months. Cozy! Here it is in Kacey Musgraves’ house.
cpartist
last year
I love brown, but, dark, bark brown, earth brown, not baby puke brown

That was my original thought, but I didn't want to be the first to leave that visual to everyone.
niccidhg
last year
It’s not my cup of tea. I find it a rather odd choice for “color of the year” , to say the least ( especially when there are so many beautiful colors from which to choose) . It’s as though the powers that be are trying to challenge us to see how we can create something beautiful out of something difficult to use. I do, however, happen to like it in the very specific and unique context of this colorful room(s). Also, as someone else said, it might work in a small dose as an accent, as in the percentage of this color seen in the window treatment below.
mxk3 z5b_MI
last year
"My mother-in-law called it "titty pink"!"

That's hilarious and a spot-on description -- which makes it even more hilarious! LOL!

It's a butt-ugly color. It's probably even uglier IRL, if it doesn't look appealing in the brochures it sure as heck isn't going to look good in real people's homes.
sushipup2
last year
Those cabinets would look so much better in natural unpainted wood. That picture alone tanks the possibility of the dead color ever selling.
Jen K (7b, 8a)
last year
I like it. I might consider it as an alternative to SW Windswept Canyon for my office, which has a lot of light. But I could see it in our bedroom, too, which also has lots of early light but stays lit all day because our neighbors white siding reflects into our room. Our house is in warm beiges and browns so it would fit in well. It feels comfortable and cozy.

I'll pick up a swatch and maybe a sample can. Very nice.

https://www.sherwin-williams.com/en-us/color-of-the-year-2023?gclid=Cj0KCQiAm5ycBhCXARIsAPldzoUjkYvuHtJG40GCZae0Tga9yuuJDeMEes-Rq83dBQud_cTdOk7IFgIaAux0EALw_wcB
Annie Deighnaugh
last year
Ugh. Is that the color of band-aid bandages? That color that Crayola used to call "flesh"?
ShadyWillowFarm
last year
My first thought was fleshy stomach lining. It’s just awful.
lharpie
last year
Well its a terrible color for cabinets that’s for sure. a bedroom or office maybe… i just used F&B setting plaster so am not adamantly opposed to pink like i used to be…
Fori
last year
I have a bathroom that color. It's a tough one to pretend isn't there.
kculbers
last year
I do not care for the color.
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Bergen Furniture & Design
last year
Neutral and warm hues look great and add calmness to the space. However, blending white with a warm palette does not seem to be a great combo.

Sherwin Williams 2023 Color Of The Year

Jilly

Comments (28)

cpartist

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