OK, not pushing grey -- just don't want you to settle on something you don't like for such a large part of your room. The sectional we've had for about 13 years now is close to the color of that first close up. It is a very liveable color and goes well with blues and greens. Do look at the type of leather too. That RH sofa appears to be that kind (can't remember what they call it) that will start out looking distressed and just get more so. It will show every mark from kids and dogs - that's the look, so you have to embrace it. See how the cushion sides are already more crinkled than the sofa back? Kind of like having marble counters -- know you will live with patina and not perfection. That will work in your room, but you said you didn't like rustic so much so thought I should mention that. I like the idea of the mossy green. You don't see green leather often, so it definitely wouldn't be cookie cutter.

Tried to edit my original post but kept getting errors. The problem with all the "DO" rules is my room is irregular in that where the bed is is only 9'6" wide therefore the rule of the big rug is out the window - which my husband says was created and pushed by the rug industry to make you buy the more expensive rug LOL. So I'm stuck with.... 8x10 - if I turn the rug 'long ways' and fit all the way up to the headboard would leave about 9" of bare floor on the sides, stick out 3' past the foot of the bed (which is fine) and cause uneven nightstands likely to adjust, could stick felt pads under the 2 legs. 6.5x9 - would leave only 3" bare floor each side basically filling that space, leaving the nightstands free. 5x7.5 - would leave ~15" sticking out, enough to put your feet on but hardly enought to see the rug I love. May have to find another location for this rug and stick w the runners. We have limited time there as it's a vacation property we're trying to fix up to rent and wanted to have things pre-purchased. Wayfair has some fast shipping so may have to just wait and map it out w the tape.

I'd love to rec but need more info to be useful. Can you share more about your style? What colour is on the walls? What sort of end result do you want for the room,what is your style? For example, cheerful or moody? Boho or formal? IOW, what direction do you want the rug to enhance? What size do you need? Pets or kids? and do you have/plan on a coffeetable? The sofa is terrific! Colorful sofas often are...

I like the idea of jute but you’re right, it clashes. I would say to check places like West Elm, Pottery Barn, Crate & Barrel (for style, I can’t speak to quality). You can also check out Wayfair, Houzz and Amazon. Specific brands to search that might work are Safavieh, Dash & Albert