Growing Agretti help? DigDirt2 maybe?
Lisa 8b
7 years ago
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digdirt2
7 years agoLisa 8b
7 years agoRelated Discussions
what good unique crops to sell at farmers markets?
Comments (41)Nothing NEW, but from the last couple of years experience at a small-town market, 30+ vendors, that gets a customer mix of local farmers/ex-farmers, "townies" and cottagers from the city, here are some of basic twists that have worked well for me: * fresh carrots w/ tops right through the season: not baby but picked quite young 5"-6". These go at way higher prices for a 1lb bunch, competing with quarter-bushel baskets of regular big mature topped carrots all around me, and they sell out. * fresh basil: sells well at a good price, and is great for the smell, which everyone notices walking by * heirloom tomatoes: Ours is not a trendy high-end market, there's a good mix of people as noted above, and heirlooms (as in big, "oddly" colored and shaped, sometimes "ugly", always tasty) still attract attention, and definitely get repeat customers from taste (and I guess the novelty helps). A basic like Brandywine is fine, and I had a several varieties last year with different looks and tastes (Green Zebra was a distinctive favorite), which helped even more. Curious people try one or two and keep coming back for more(!), and they were going for $1.50-2.00 a pop (12-16oz) - I just made up the price, since no one else had 'em at the market. *snap peas (edible pod): I was amazed by how many people didn't know these even existed! I'd go, "You can eat the pod" and hand 'em one and they'd automatically start shelling it. "No, you can eat the whole thing!" Wow! Child-like amazement :) They're also great to maximize the pea growing and picking effort because you can use 'em young as a snow pea, or mature, which gives more overall useful harvest time. You can maybe premium price 'em, but they're also good just for the word-of-mouth. *mesclun: I'm not sure what my various customers each think they're buying, the idea of mesclun has kinda trickled down to a real mainstream thing from a trendy idea. I sell a couple of mixes, one that's only lettuce (around nine lettuces), which I'll explain to anyone who wants to know, and of the various regular customers who buy a bag (1lb) a week, I don't think any of them really cared about the exact ingredients, they just like colorful, baby leaf salad mix, for their own individual reasons. At $5 a bag, a heavy seller. *spinach: This is probably more specific to our market, where there are several quite big local family farm growers that all concentrate on the basic carrots, potatoes, tomatoes, beans, peas, etc, (easier handling/storage), but not on the fresh greens. So this depends a lot on the other vendors, but here, mounds of spinach is a good thing to have (and other greens, like lettuces, chard, etc, are quick and easy and add to the selection). *radish that's out of the typical early season is quick and easy to grow, and attracts a surprising number of people when no-one else has 'em. *miscellaneous specialty stuff: I plant small quantities of tons of things and bring some in. They're all good for novelty and attracting attention, but (for me in this specific situation...), none most alone don't do much for the bottom line. Stuff like: Eight Ball zucchini (lots of comments), Lemon cukes (comments and some regulars), white icicle type radish, rainbow chard (like, Bright Lights), purple snap beans (comments, but people mainly like the green and the yellow...), and so on, I even sold a few daikon radishes... All fun to grow and present but no magic. Half the fun seems to be trying new things without getting buried in a lot of odd and unusual ;) stuff... The general strategy of growing out of season really does work. This is practical if you're small. Having the earliest stuff is great, and just having it when no-one else does to me is just as much of an advantage. Superfreshness is also great, and probably most easily done when you're small. I mean, extreme freshness: stuff cut/picked the afternoon/evening before, salad greens the morning of... People really notice that: "hey, I forgot your mesclun in the fridge for TEN DAYS and it was still fine..." Also, if you grow natural, even if not certified organic, all kinds of people you mightn't expect to respond to that... Hope that's useful stuff in their! (I've got lots to learn, but passing on the little I have noticed already is always FUN!!)...See MoreAm I just a really bad marketer?
Comments (26)Let's get away from squash for a minute and back on focus. I started my farm, and have run it for 20 years, and am starting another one now, to sell to restaurants. Only. What does that mean? 1) Know your market. I sell to high-end restaurants. There are 17 Mobil 5-star restaurants in the entire country. 3 of them have served my vegetables. They buy their lamb from 3 farms, lobster from 2 vendors, cheese from farms whose names they know and who have been written about in the New York Times. If you don't read Food Arts or Saveur, you aren't competing in that market, but any good chef in even the smallest city is reading those magazines, and so by definition that is who you are competing with. Delicata squash was 10 years ago. 2) Good restaurants don't care about price. It all goes on the menu. If a person is spending $150 for dinner, per person, it really doesn't make that much difference if your baby green beans are 50 cents a pound more than Farmer Browns', what makes a difference is that they are tastier, smaller, better color, fresher, crisper. Chefs may not know what it takes to grow great produce (many do), but most know what great produce is. In the main, it is the growers who don't understand what makes restaurant-quality produce, and that is why they don't make those sales. Chefs and farmers work on opposite ends of the clock. Good farmers are typically getting up when good chefs are going to bed. When either of them judges the other based on that timetable, both suffer. No chef worth the title is done before the last diner leaves - typically, the most sophisticated diners - those who know what good produce is - come in for dinner after 8:30 pm and leave after midnight - and spend $130 per person or more for that privilege. A good chef will not only be there to say "thank you" and "good night" to them, but will have shucked their heirloom peas and explained the importance of serving Gilfeather turnips. A grower who wants to market to restaurants has to understand this. 4) there are restaurants and there are restaurants. If all you do is grow one thing, you sell wholesale to a chain. If you grow lots of things, you sell, ideally, a few excellent things to a very few excellent restaurants. Otherwise, you spend 3 days a week driving around to many places trying to sell the same damn thing everyone else is trying to sell. If all of your produce is generated by hyperbole from seed catalogs, you're already a year behind - if you are reading food blogs and European gastronomical journals, you might get a jump on the competition. If you are talking to Melissa Kelly or Dan Brown, you might be actually setting trends for the growers who will be reading about you next year - which could be three years too late. This is the age of the internet, and the market for edible flowers in Iowa is only a precursor to the purple Rosemary blossom foam that is selling on Telegraph hill. If you're reading the seed catalogs to decide what to sell, your market is the people who watch the food network, not the chefs who are on it. 6) The restaurants that you want to sell to are the ones that are busy. This economy has meant a major shake-down for the restaurant industry - there are three sectors that are doing well - chains - grow a lot of the same thing. it must be good, consistent, and constant. it doesn't have to be great. the money won't be either good restaurants - grow excellent produce, be reliable and communicate constantly, expect excellence from yourself to not always be affordable, but have a steady income 3 excellent restaurants - arrive at 2:17 with 7.4 kilos of blanched European celery and 13.2 kilos of haricot verts, with stems attached. If you have sea-kale early in the season, or local green-house ripened raspberries in February, after cognac with the chef go directly to the bank to make your deposit... once every 5 weeks. 5) No chef wants to taste your tomatoes at 11 AM. But if you have blue radishes at midnight you might have a good conversation. Don't expect to get an exclusive arrangement if you don't have a good understanding of what they want - don't try to sell arugula when they want agretti, or Charentaise carrots when Nantes are in favor. Selling to restaurants means volume - the 10 pounds of garlic per week you read about earlier - or quality - the best tasting, hardest to find, most beautiful produce they can get. There is really no point in growing onions or carrots or potatoes or corn for restaurants unless you grow hundreds of acres or a half acre of endangered varieties - some huge conglomerate in Iowa (or Argentina or China) can do the bulk stuff cheaper and maybe even better. If you want to sell to restaurants, you have to make a choice about what you want to grow, and how, and you have to have the market to support it. I can sell my produce in Maine in July and August, but I can sell it in Philadelphia year-round, because the winter market in Philly can afford what I grow, and will gladly pay for it, but the Maine market will not - can not. every restaurant market has these same limitations. 6) Most farmers - hell, most people - don't have the budget to afford to pay me what I expect for my produce. But most restaurants have 36% of their clientele coming in for a special occasion, so on any given night it is possible that I can sell my peas (or potatoes or parsnips or persimmons) to someone who will have the chance to taste such perfect produce professionally prepared and proudly presented more than once or twice year - at best - so it better be memorable. That is why they come back, to spend $130 per person for dinner. That is the kind of produce you need to be marketing. Nobody who knows good food is going to drive a half hour to some annoying "dining room" to have a snooty hostess and a dismissive waiter sell them week-old iceberg from California, if they can drive ten minutes more for winter spinach from some teenage server who really believes in biodynamics. You have to be the guy who grows the spinach, and it has to be delicious, and fresh, and clean. That's how you sell to restaurants....See Moreupdate: acres edible swap update
Comments (64)Howdee all Of course I'm going to continue the Acres Edible swap unless the economy gets soo bad I cant afford the extra seeds, tape postage or whatever else it takes to put on this swap each year. I believe I was just hurt a little yesterday and went over and posted my feelings. Bad bad Acres.. Every one in this swap has been great. I can not get upset and one person for speaking his or her feelings. I would probably feel bad if they did not speak there mind. No one will ever be banned from my swaps. I , myself will just add more guidelines to my swaps so every one is clear that swaps are chance and you may or may not get what you wish for. I also have addressed some other issues above in the main post. I hate rules but they seem to help. Carolynp - not a 50 cent an hour pay cut a hour 5 dollar an hour pay cut lol going to be ruff but we always make it because hubby and I have each other and great friends and gardening. Knot-worked-acres - tomato in red bag was sent in unmarked and listed as such. Might be fun to see what ya get. Sandysgardens- Are you going to be a mom soon? That is awesome. I just have my 4 legged kids. (dogs, cats, rabbits and chickens) Drippy - Nope not a middle child more like a single child I have not talked to my only sibling my brother in what 2 years. Not my choice. I will look forward to the garden pics when ever you choose to share them. My garden pics are on MySpace check them out the link on my profile on this site. Happy sorting and happy gardening I'm off to enjoy the sunshine Acres...See MoreFinal List of players for the 4th Annual WLOMWLS
Comments (108)Hi Cindy! I know she is still waiting on 3 envies,so of course she wont be able to get them out to us until she has them all.I know it is so hard to be patient,but I do know that Patty puts alot into this swap for us,remember that she doesn't send us doubles unless we give her the ok,so she has to literally go through every packet and match it to lists. Than if a person gets 150 packs sent in for them,and they only sent in 100,she has that 50 to find a home for and choose which 100 she sends.You will be surprised by how fast she gets them out considering how much goes into a swap like this and the gazillion seeds she has to deal with. I really don't know how she does it,and works full time on top of that! She is Super Woman!...lol... I am betting she will have the remaining three envies by the beginning of next week. Just hold tight,I know the anticipation is enough to make you crazy,but in the end it is so worth it!:)...See MoreLisa 8b
7 years agoZachS. z5 Platteville, Colorado
7 years agoLisa 8b
7 years agoLisa 8b
7 years agoDonna R
7 years agoLisa 8b
7 years agodigdirt2
7 years agoZachS. z5 Platteville, Colorado
7 years agoLisa 8b
7 years agoDonna R
7 years agoLisa 8b
7 years agoLisa 8b
7 years agoDonna R
7 years agoLisa 8b
7 years agodigdirt2
7 years agoLisa 8b
7 years agolast modified: 7 years agoDonna R
7 years agoLisa 8b
7 years agodigdirt2
7 years agoDonna R
7 years agoLisa 8b
7 years agoLisa 8b
7 years agoLisa 8b
7 years agodigdirt2
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6 years ago
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