I haven't seen it, so I don't know. But I love Audis.

Alisande, feeling helpful

It must be this one, Socks. I like Volvos too. :-)

He's the father of the bride, and they're on their way home from the wedding. I guess it's his own wedding ring. My guess anyway.

Click here

I think you're right...it's a bit obtuse, but the way he squeezes his wife's (presumably) shoulder and fondles his ring, looks like he's feeling sentimental about his own wedding, along with the current one.

I agree with alisande and will add, that he looks like he's nostalgic for both his daughter being grown/married, and remembering his own wedding.

ETA: olychick and I posted at the same time. So I also agree with olychick.

Yes, that's it, Alisande. Thanks for the link. I was looking under Audi.

If you read the comments, others are confused too. Maybe we're supposed to make up our own story. I like the music, she's pretty, he looks charming and interesting. She could even be his daughter. Usually if there are 3 men, one of them would want to drive. She's a take-charge person.

I have seen the commercial a few times. My thought was they are returning from a wedding, perhaps their daughter. I like the song.

I think foreign commercials are often more interesting than what we see here. Poignant little moments like this one has aren't very attention getting.

I like commercials and print ads that are edgy, risque, or outlandishly comical in some way. Those that skirt or even go past the line of expectations or normal acceptability can be very attention getting.

I have no idea, its strange.

Snidely I agree! I quite enjoy foreign commercials and ads, I just recently watched some online that were genius!

I think the Schick commercial (trimming the topiary) is hilarious and one of the best I've seen in a while.

The blond woman is his daughter all grown up. He is a widower. There is a part 2 of the commercial where he is writing in a journal giving advice to the newlyweds to be. Here is the extended version of the commercial.
https://www.youtube.com/watch?v=1Q0ePBvH18c

This is so funny for me to see, as I thought I was the only one who didn't understand the underlying story behind the commercial. The driver looks too old to be his daughter. I couldn't figure out why he had a wedding ring in his hand...

On the other hand, the Chevy commercials drive me nuts enough to turn the channel, as the actors portray very stupid people and there is absolutely no point to the commercials.

I usually mute all commercials especially the medical ones. They're almost as long as the regular program One time I was watching Murder She Wrote and I counted 13 commercials in between the program. I wonder if any of the producers of commercials watch these on mute and see how stupid most of them are. lol

Watchmelol, I'm sure that's his wife, not his daughter. They're driving home from the wedding, and the daughter is pictured in the wedding photos the young man in the passenger seat is viewing. The father, at the beginning, is talking to his daughter (and/or writing to her) about the life ahead of her, and marriage. And he's thinking about his own marriage, and how it's all been worth it. Then he expresses his love for his wife in the car on the way home.

Well I had that commercial completely wrong - I only saw it one time and maybe if I had been paying attention when I first saw it on the TV I might have figured it out.

In my 'far-off' version - which I happen to like better than the true one - the older guy in the back seat removed his wedding ring because he's getting ready to toss it out the window because he's going to run away with the blond who is driving. That's why he caresses her shoulder.

And the other guy is just a voyeur along for the ride.

Now that I've watched the clip I realize that I never saw the first few seconds where the groom is replaying the wedding on his camera.

I still like mine better.

OK. She may be the wife. Who is the young man next to her? Her son? The best man? A friend?

It's really a great commercial. People are talking about it. So it is doing exactly what a commercial is supposed to do. The mix of ages, the woman driving, the ethnic blending. Great commercial whatever it means.

One of my favorite all-time commercials is the little Fiat being chased by the big truck. I didn't need to have it explained, either.

I just asked this question last night! The proof in the pudding is that we are actually talking about it, so it must be effective.

Yes, great commercial . . . except don't forget Socks thought it was for Audi. I'm sure she wasn't the only one. LOL

I'm with you on the commercials for prescriptions, Linda. They just drone on so long. I rarely watch TV with commercials, just DVR anything I want or go to Netflix. Commercials intrude horribly on programs and waste my time.

There is an explanation/description posted right under it on Youtube. Alisande got it right.

The advertisers are probably thrilled that it's getting so much buzz. Unfortunately I never seem to remember what the product is that they're pushing - I tend to think everything is a Geico ad.

maire_cate, I like your explanation of the commercial :)

Maire, well, yes, I thought the car was an Audi when I asked the question. Have no idea how Alisande found it, being a Volvo actually. So how effective was it really?

Thanks Matti!

I don't watch commercials. I watched this one that was linked to, and, yeah, I don't watch commercials (This one was like Whuuu? What a waste of my time.)

I try to avoid watching commercials too, which is why we mainly stream ROKU for our viewing pleasure.

As mentioned above, this is what was written under the commercial: Volvo XC90 Commercial 2016 After the Wedding Song by Sharon Van Etten. On their way home from a wedding in their Volvo, a family reminisces over photos and plays a song that brings a smile to the father's face.

I thought it meant she was the designated driver after a wedding and the father was remembering his own wedding while handling his ring.... But oddly enough, the father in the commercial is a near identical twin to my husband's cousin. How cool was that?

Gah! TV commercials! We hadn't realized how annoying they are until we could only get a recorded series *with* them. (I think it was "The Americans" -- some episodes were commercial-free, and some...weren't.) Not only were there commercials, we got the same one, over and over and over.

Roaring laugh here. I don't understand it either.

I think the woman driving is his daughter-in-law. He has two son's, one is sitting in the front seat, one is sitting in the back.

The older guy in the back seat is on his way to get married. Perhaps a widower, and he's reminiscing about his past marriage while holding his old wedding ring from his deceased wife??

I see your question has already been answered. :) And here I thought I had it all figured out. :)

well, I'm never buying a Volvo. If they make their commercials so subjective/obscure, can you imagine what the owners manual would be like????

Saw this again yesterday and it is a real head scratcher. Maybe it means he is going to dump his wife, get out of the back seat and buy something less boring than a Volvo. IDK.

Yes, dedtired. I think there is significance to the fact that the ring is NOT on his hand. He's holding it, not wearing it. Everytime I try to make a story out of this, there is a piece of the puzzle that doesn't fit. Oh well!!

I like your comment, dedtired. :) Yeah, saw it again last night and still can't make sense of it. Quite sure that's the intended result.

Intriguing commercial...actually thought they were returning from wife's funeral...the dad and his three grown kids... But am glad it's a wedding, much happier.

I saw a new installment of the story the other evening, but wasn't paying enough attention to figure it out. I like to do crosswords while watching tv, unless the show grabs my full attention.

I like the Subaru dogs better. Understand them right away and they never get old, IMO.