Advertising campaigns
11 years ago
Featured Answer
Sort by:Oldest
Comments (37)
- 11 years agolast modified: 11 years ago
- 11 years ago
Related Discussions
A little more info, for those interested.
Comments (13)Can gentically engineered foods help feed the hungry? Are anti-GMO activists and over-zealous environmentalists standing in the way of the hungry being fed? The hope that GMO foods might bring solutions to malnutrition and world hunger was never more dramatically illustrated than when Time magazine ran a cover story titled "Grains of Hope." The article joyfully announced the development of a genetically engineered "golden rice." This new strain of GM rice has genes from viruses and daffodils spliced into its genetic instructions. The result is a form of rice that is a golden-yellow color (much like daffodil flowers), and that produces beta-carotene, which the human body normally converts into Vitamin A. Nearly a million children die every year because they are weakened by Vitamin A deficiencies and an additional 350,000 go blind. Golden rice, said Time, will be a godsend for the half of humanity that depends on rice for its major staple. Merely eating this rice could prevent blindness and death. The development of golden rice was, it seemed, compelling and inspiring evidence that GM crops are the answer to malnutrition and hunger. Time quoted former U.S. President Jimmy Carter: "Responsible biotechnology is not the enemy, starvation is." Shortly after the Time cover story, Monsanto and other biotechnology companies launched a $50 million marketing campaign, including $32 million in TV and print advertising. The ads, complete with soft focus fields and smiling children, said that "biotech foods could help end world hunger." Other ad campaigns have followed. One Monsanto ad tells the public: "Biotechnology is one of tomorrow's tools in our hands today. Slowing its acceptance is a luxury our hungry world cannot afford." Within a few months, the biotech industry had spent far more on these ads than it had on developing golden rice. Their purpose? "Unless I'm missing something," wrote Michael Pollan in The New York Times Magazine, "the aim of this audacious new advertising campaign is to impale people like me -- well-off first-worlders dubious about genetically engineered food -- on the horns of a moral dilemma ... If we don't get over our queasiness about eating genetically modified food, kids in the third world will go blind." The implication of the ads is that lifesaving food is being held hostage by anti-science activists. In the years since Time proclaimed the promises of golden rice, however, we've learned a few things. For one thing, we've learned that golden rice will not grow in the kinds of soil that it must to be of value to the world's hungry. To grow properly, it requires heavy use of fertilizers and pesticides -- expensive inputs unaffordable to the very people that the variety is supposed to help. And we've also learned that golden rice requires large amounts of water -- water that might not be available in precisely those areas where Vitamin A deficiency is a problem, and where farmers cannot afford costly irrigation projects. And one more thing -- it turns out that golden rice doesn't work, even in theory. Malnourished people are not able to absorb Vitamin A in this form. And even if they could, they'd have to eat an awful lot of the stuff. An 11-year-old boy would have to eat 27 bowls of golden rice a day in order to satisfy his minimum requirement for the vitamin. I'm sure that given enough time and enough money, some viable genetically modified (GM) crops could be developed that contain more nutrients or have higher yields. But I'm not sure that even if that were to happen, it would actually benefit the world's poor. Monsanto and the other biotech companies aren't developing these seeds with the intention of giving them away. If people can't afford to buy GM seeds, or if they can't afford the fertilizers, pesticides and water the seeds require, they'll be left out. Poverty is at the root of the problem of hunger. As Peter Rosset, director of Food First, reminds us, "People do not have Vitamin A deficiency because rice contains too little Vitamin A, but because their diet has been reduced to rice and almost nothing else." And what, pray tell, has reduced these people to such poverty and their diets to such meager fare? In the words of the British writer George Monbiot: The world has a surplus of food, but still people go hungry. They go hungry because they cannot afford to buy it. They cannot afford to buy it because the sources of wealth and the means of production have been captured and in some cases monopolized by landowners and corporations. The purpose of the biotech industry is to capture and monopolize the sources of wealth and the means of production ... GM technology permits companies to ensure that everything we eat is owned by them. They can patent the seeds and the processes which give rise to them. They can make sure that crops can't be grown without their patented chemicals. They can prevent seeds from reproducing themselves. By buying up competing seed companies and closing them down, they can capture the food market, the biggest and most diverse market of all. No one in her right mind would welcome this, so the corporations must persuade us to focus on something else ... We are told that ... by refusing to eat GM products, we are threatening the developing world with starvation, an argument that is, shall we say, imaginative ... With rare exceptions, genetically engineered crops are being created not because they're productive or because they address real human needs, but because they're patentable. The biotech companies have invested billions of dollars because they sense in this technology the potential for enormous profit and the means to gain control over the world's food supply. Their goal is not to help subsistence farmers feed themselves. Their goal is maximum profit. While Monsanto would like us to believe they are seeking to alleviate world hunger, there is actually a very dark side to the company's efforts. For countless centuries farmers have fed humanity by saving the seed from one years crop to plant the following year. But Monsanto, the company that claims its motives are to help feed the hungry, has developed what it calls a "Technology Protection System" that renders seeds sterile. Commonly known as "terminator technology" and developed with taxpayer funding by the USDA and Delta & Pine Land Company (an affiliate of Monsanto), the process genetically alters seeds so that their offspring will be sterile for all time. If employed, this technology would ensure that farmers cannot save their own seeds, but would have to come back to Monsanto year after year to purchase new ones. Critics refer to these genetically engineered seeds as suicide seeds. "By peddling suicide seeds, the biotechnology multinationals will lock the world's poorest farmers into a new form of genetic serfdom," says Emma Must of the World Development Movement. "Currently 80 percent of crops in developing countries are grown using farm-saved seed. Being unable to save seeds from sterile crops could mean the difference between surviving and going under." To Monsanto and other GMO companies, the terminator and other seed sterilizing technologies are simply business ventures that are designed to enhance profits. In this case, there is not even the implication of benefit to consumers. I wish I could speak more highly of GM foods and their potential. But the technology is now held tightly in the hands of corporations whose motives are, I'm afraid, very different from what they would have us believe. Despite the PR, Monsanto's goal is not to make hunger history. It's to control the staple crops that feed the world. Will GMOs help end world hunger? I don't think so. John Robbins is the author of many bestsellers including "The Food Revolution: How Your Diet Can Help Save Your Life and Our World," the classic "Diet For A New America" and "The New Good Life: Living Better Than Ever in an Age of Less." He is the recipient of the Rachel Carson Award, the Albert Schweitzer Humanitarian Award, the Peace Abbey's Courage of Conscience Award and Green America's Lifetime Achievement Award. To learn more about his work, visit www.johnrobbins.info This Blogger's Books from The New Good Life: Living Better Than Ever in an Age of Less by John Robbins Food Revolution, The: How Your Diet Can Help Save Your Life and Our World by John Robbins Many supporters of GMO seeds, are Monsanto supporters. Who is in charge of the USDA-Agricultural Research Service ? I believe it was Tom Vilsack,who is now a member of the cabnit our current Secretary.Who is Tom Vilsack?Google him and find out. Our Supreme Court Justice,Clarence Thomas,,,Used to Work for who> Monsanto.and several top positions in the Food and Drug Administration,and the Department of Agriculture,all filled with former Monsanto Lobbyist, do you really want to believe any thing these people say? I can post more articall s,but I will not, enough has been said,if you are interested at all, in what you, your children,and grandchildren are eating, do your research,,make up your own mind,in the mean time,keep saving your seeds.You might want to google, how many seed saving banks are left here in the U.S., compared to how many there used to be, and why. cAROL...See MoreAlternative source for buying dragon fruit plants
Comments (5)Interesting site.....thanks for posting it. It looks like Matt is more interested in the blooms than the fruit. His site has a beautiful selection of incredible blooms. Price-wise....I'm not so sure that he is any cheaper than PIN. The rooted cuttings that he is selling are much smaller than what I have purchased at PIN....See MoreIKEA - shocking advertising! what are you thinking?
Comments (33)I have seen far worse than that spaghetti one on tv. Shows like Rock of Love and the Simple Life and the Kardashians. Yes those are all cable tv shows and no I don't watch them but I do watch The Soup, a tv show that makes fun of all these stupid shows. You'd be amazed at what these shows get away with! One of these Ikea commercials during a show like that would be no big deal. Plus, has no one ever had insomnia? Even on normal cable channels like the BBC and HGTV there are ads for phone lines you can call if you're "lonely" if you watch at 3 am. I know because I record a couple of older shows that only come on at 2-3 am, and I'm glad I can fast-forward those commercials! Yes, I do think these commercials are inappropriate for kids, but I do think these were created with a specific audience (probably European) or a specific timeslot in mind. Heck, if you're letting your kids watch anything but Nickelodeon or some of the channels Nicole mentioned, then they already know A LOT more than what you saw in the Ikea ads....See MoreThe best 'deep' fridge (NOT cabinet-depth)?
Comments (16)Ditto on the Maytag. My 5 yr old (which I do not consider to be old) dishwasher started leaking into the basement. Being that we are months into starting the kitchen I didn't want to replace it so I had someone come in to repair it. $235.00 later (I nearly fainted for I could buy a cheapy new one for just a little more money which would tide us over until the remodel) the repairman left and I started to do my first load of dishes - with five adults you can imagine how the dish/pan thing got way out of control... my son tells me that there is water coming through the floor in the basement... again! Repairman returns and notices a crack in the tub that he missed and rewrote the invoice for just the service call - if he hadn't I would have done something unpleasant to him. There shouldn't be a crack in the tub after only five years but I am on the hook because it is "so old"....See More- 11 years ago
- 11 years ago
- 11 years ago
- 11 years agolast modified: 11 years ago
- 11 years ago
- 11 years agolast modified: 11 years ago
- 11 years agolast modified: 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years ago
- 11 years agolast modified: 11 years ago
- 11 years ago
Related Stories

COFFEE WITH AN ARCHITECTIf Architects Advertised
In a time when word of mouth is no longer enough, one architect considers a break from tradition: advertising
Full Story
DREAM SPACES7 Supermodel Homes and Why Creatives Rent Them
What makes a setting right for fashion and advertising shoots? Find out here
Full Story
INSIDE HOUZZInside Houzz: Check Out Our ‘From Dream to Home’ TV Spots
Get a first look at Houzz’s new TV ads, which highlight the power of inspiration and endless possibilities
Full Story
WORKING WITH PROSHow to Hire an Architectural Photographer
Pro to pro: Great project photos can boost business. Get the details on finding the right photographer for your project
Full Story
DESIGN PRACTICEContracting Practice: Marketing Your Business
To keep those projects rolling in, combine old-school techniques with the latest in high-tech networking
Full Story
HOME INNOVATIONSConsidering Renting to Vacationers? Read This First
More people are redesigning their homes for the short-term-rental boom. Here are 3 examples — and what to consider before joining in
Full Story
SMALL SPACESGetting a Roommate? Ideas for Making Shared Spaces More Comfortable
Here are tips and tricks for dividing your space so everyone gets the privacy they need
Full Story
TASTEMAKERSClassic Decor Gets Its Due — in a Giftworthy Book
Entertainment and education mingle in this design reference, brimming with anecdotes, history and design lessons for today
Full Story
DECORATING GUIDESFeel Free to Break Some Decorating Rules
Ditch the dogma about color, style and matching, and watch your rooms come alive
Full Story
REMODELING GUIDES6 Steps to Planning a Successful Building Project
Put in time on the front end to ensure that your home will match your vision in the end
Full Story
asm198 - Zone 6a (MO)