Dianthus? Here is a link that might be useful:

It looks to me like Helichrysum italicum, AKA curry plant, which doesn't have a particularly strong scent to my nose.

Ah, I think you are right! It matches bell heather pretty well. Thanks!

Hi jaynine: We obviously have different definitions for "difficult". It's more than just the seed germination time - which for rosemary is annoyingly long. It starts with the generally low seed viability, the long period you have to grow it before setting it out, all the care that the seedlings require after germination, etc.., etc. All that work for some plants that won't grow very big the first year and probably won't make it through the first winter anyway. That's our definition of "difficult". Around here, if you want to have rosemary with some confidence that it will survive the winter outdoors, you can't grow it from seeds. You have to clone it from a known hardy plant or buy a named hardy variety.