Farrow and Ball is very different paint than Aura. It has far more complexity to the colors and some can be quite changeable in different light. What sets the matte (Estate Emulsion) paint apart is the surface quality it provides when dry. It has amazing ability to hide flaws and I found it improved the looks of my walls by giving them a velvety texture no other brand I've found provides. The Eggshell is a low sheen trim paint with great coverage quality, surface quality and durability. Aura is designed for one-coat coverage and quick drying. It has a very different surface quality. I'd recommend painting samples to see which is preferred. The other issue with Farrow & Ball vs Aura is price and it's a big per gallon difference. My house was repainted with F&B this Spring after just 3 years of BM. I did use some ICI Dulux paint as well -- also excellent coverage and good surface quality so I recommend that, too. One additional thing with F&B is that there was zero odor. Absolutely none, as if the house had not been painted. So the co-solvents they are using in the paint have truly low VOC. All depends what you're going for and how demanding you are of your paint surfaces and color nuance.

I quit using Aura for wall painting about 2 years ago though I will still use the Matte finish when people want a washable flat. I'm leaning away from BM these days and more towards SW. BM is more durable for sure, but the application and getting it to look good on the wall is becoming more of a challenge. My theory is that a paint manufacturer will introduce a paint line, people will love it for a while, and then they mess with the formula or cheapen it to increase profits or whatever and the painter will start to notice about 4-5 years down the road. Case in point, I just did a job last year painting trim where I painted an addition in 2008 with BM Aura semi-gloss and there was still a half gallon left from 2008 so I was able to compare the 2008 version with the 2016 version and it was a night and day difference. The 2008 version covered better and levelled out better. The whole reason I used to love Aura was for it's levelling out properties. Ahh well, at least SW is cheaper!

Ok, let me expand on tr65 said First let me preface it with the fact that I own and operate a store that sells BM Aura and has a web presence, I know many of my customers on line have found us through this web site. So while my post here will certainly favor BM Aura, I will try to give a unbiased explanation of everything. First of all, The Affinity Colors are special in 2 small ways. 1 They are designed(or selected) to harmonize with one another. You can pick any 3 colors and they blend together, its kind of like a "color selection for dummies system". Secondly, none of them require the use of the Aura Foundation Coat. The Foundation coat is a specialty product for use primarily with certain reds and yellows mainly from the Color Preview Collection. If you choose a color that requires it, use it! Otherwise you will not get two coat coverage. The foundation coat acts as a first coat, with the actual Aura providing the second coat, giving you the two coat coverage(You shouldn't need a coat of the foundation coat then 2 coats of finish paint). Secondly, Aura can be mixed in ANY Benjamin Moore color, and almost any competitive color. One thing you will hear, that was even mentioned in another post is that some colors do not match well. Depending on how you look at things this can be seen as true. Aura gives you a greater depth of color. It is not a full spectrum paint like EK, but it does behave more like one that traditionally mixed paints. This is why some colors do not seem to match particularly well. When you move into the world of full spectrum paints, and paints that behave more like them(such as aura) you have an issue with color metamorism, colors changing in different lighting conditions. Since I ship Aura, I always check the mixes against a color swatch just to be sure. I have had one particular instance where a color did not seem to match particularly well(and I am pretty anal about this). I wasnt going to ship the gallon. I then took it under another light source, and it was a dead on match to the chip. So did it match or not? In one light I thought it was an "ok" match, it could have been a little better, but then under another light source it was perfect. I think this is why major paint companies have stayed out of the full spectrum ring, it is very difficult to depict these lively colors on a color chip which gets produced by a printing process. Next...the colorants. If you get a gallon of Aura (or any other of Benjamin Moores new Waterborne Products, such as WB Eco-Spec, WB Ceiling Paint, or the forthcoming Natura) it will be mixed with the Aura Colorants(these are reffered to as the Genex Colorants). It doesn't matter if the color is an Affinity Color, another BM color, or a competitive color. Aura gets the "aura" colorants, not the universal(glycol) based ones. Also on this note, there was another post about people getting the Aura Colorants put into Regal Paint. I do not recommend this for a few reasons. First of all, there are no formulas to mix Regal Paints with 'Aura' colorants, so you would have to guess. While the colorants do tint in similar ways to each other, they do not tint exactly the same, so replacing the universal colorants with the aura ones is bound to cause some matching problems. Also, the universal colorant system is a 12 colorant system, aura is 13(though one of the yellows is only for the exterior line), not to mention there is no brown colorant in the aura system, where there is one in the universal system. Also note that Aura is really a 2 part deal. Both the paint and the colorants are special. If you use the Aura colorants in the Regal Paint, you don't get the benefits of what BM Calls Color Lock(that's part of Aura, not the colorants). In my opinion, Aura has a lot of good marketing points(better leveling, better coverage, very low VOC, etc) but the ColorLock is the most important and impressive. The color just does not rub off! Now, as for Afinity colors in Regal Paint. BM provides formulas for some of the Afinity colors to be mixed in Regal but not all. My experience in doing this has not been good. I tried to mix Wenge in Regal. First I scanned the chip with our color computer and mixed the formula it gave me. It came out AWEFUL; not even close. I then called BM and had them scan it for me and mixed that formula(paint companies have better equipment than you will find in any retail store for computerized color matching). It was equally bad. I also tried to mix Dinner Party in Moorglo exterior. I had the same results. After about 10 attempts to try to get that can right (including having to scoop some paint out of the can to make room for more tint), I got it close. Retailers who do not have Aura will tell you its ok, out of both lack of experience, and not wanting to miss a sale. If you do decide to try this, please.....try a quart first!!!! Personally I wont do it without explaining to the customer the results I am expecting, and saying outright, that if i do it, the can of paint is theirs, I am not promising accuracy. And frankly, it has nothing to do with preferring they buy Aura, or making a few extra dollars on a sale. We are a family owned business operating under one family for 55 years, "upselling" someone on a gallon or two of paint isn't a good long term idea for customer relations. As for a 125 year old house...One thing that I will recommend is BM's new Waterborne ceiling paint. It is in the 25-30 dollar per gallon range. I recommend it because it is a DEAD FLAT, and because of this, it hides surface imperfections like nothing else. I just used it myself and was very impressed, and its cheaper than Regal Flat (and it uses the Aura colorants, so its a Low VOC paint that stays Low VOC, even when tinted). Hope I didn't put you to sleep and gave you some good information for making your decision.

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