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ASKO Brand

14 years ago

Hello

I'm a swedish student who makes a design project for Asko.

I would like your help with three questions about the Asko Brand.

1) Three words that best describe the brand (according to you).

2) Name two competitors which are comparable to Asko (for dishwashers)

3) If Asko was a car, what car would that be?

Best Regards // Jon

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Comments (10)

deeageaux
14 years ago
1)European,Scandinavian, Sweedish

2)Bosch and Fagor

3)Volvo S-40 and/or Saab 9-3
hidroman
14 years ago
Hi Jon,

1) tank built, swedish common sense of really important features, no useless bells and whistles.

2) Miele and Siemens ... if electronic parts weren't made by ELMARC. Asko machines are like a gorgeous person with a tank built body but with a weak brain ....
It's a shame Merloni uses on ASKO the very same same PC boards they use on ELTO/Servis/ARDO/other thousands regional budget brands

If you want to know more : antoniomerloni.it and this heavy .pdf document. It is the analysis of the crysis of Merloni Group (it's on the bankruptcy borderline). It's in italian but there are understandable diagrams expecially on the pages 25 ---> 36
I really hope they have recovered and now outsource the electronics from a more reliable manufacturer than their internal one (elmarc)

3) Volvo Polar, a real tank
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Whirlpool owns Maytag, yet oddly doesn't manufacture either of the two washers you're considering. The Maytag is a Korean machine made by Samsung; the Whirlpool is from Italian manufacturer Antonio Merloni Group, best known in the U.S. as the parent company of Asko. Indeed, there's an Asko-branded machine (WCAM1812) that's nearly identical to the Whirlpool LHW0050P, except that it can dry as well as wash your laundry. Both the wash-only and wash/dry machines are also sold under the Eurotech brand, sometimes for less $ than the better-known Whirlpool- or Asko-branded equivalents. Although I have no direct experience with either of these machines, Samsung is reputed to be more reliable than AM. Nonetheless, I'd favor the Whirlpool for its considerably larger capacity (despite not being any larger on the outside), and because the Maytag lacks internal water heating. Even if you set the temperature controls to warm or hot, you might get cold water (and poor cleaning) if your water heater is not very close to your washing machine. Since front-load washers draw only a small amount of water, much of the water will have cooled off in the pipes between the water heater tank and the washer. The Whirlpool heats its own water though, up to 140Â°F (i'm not clear on whether it heats water to a lower temperature on the warm-water settings, or doesn't heat it at all unless set for a hot-water wash - the online info isn't very specific). Looking both of these over in stores, they both appear to be reasonably well made. The Whirlpool's door latch and detergent drawer are a tad flimsy for my tastes, although they should hold up well if you aren't rough with them.
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fabbric
14 years ago
Hi Jon,

1. Swedish, solid, practical
2. Miele and Bosch
3. Pre-GM Saab
baver
14 years ago
1. MADE IN SWEDEN
2. Bosch and Miele
3. Saab 9-5 (Before they were too GM-ized) or a Volvo S80
kaismom
14 years ago
I love this game.
Background:
I had Asko DW that died. I still own Asko W/D. We drive Volvo now. We owned Saab before.

1. Practical, energy efficient, cleans well.
2. Bosch and Miele (had both!)
3. Volvo (now owned by Chinese?)
wmwalker
14 years ago
I, too, find this an interesting exercise.

1. Strong, Silent, Stealth
2. Miele, Bosch
3. VW Eos (easy to overlook but packs a wallop aesthetically and operationally)
davidro1
14 years ago
1 solid former nonupdated
2 ibid ditto
3 golf4
deeageaux
14 years ago
3. Pre-GM Saab

It is now Post GM SAAB.

That money losing outfit no longer drains The General's balance sheet.
jaksbak111
14 years ago
I have owned two Asko dishwashers one currently, so:
1) solid design, cleans well, shoddy accessories (rack tips break off)
2)Bosch, Miele (european style)
3) High end VW, low end BMW, toyota camry (pre problems):(solid for daily use, versatile and efficient, better than your average product)
liriodendron
14 years ago
ASKO WM & dryer owner (long time); have DW, never installed it

1> Underappreciated/underrated here in US; straight forward workhorses; washing machine = superlative performance, but dryer = not so much, therefore mixed performance

2)Miele, Bosch

3) 1995 SAAB Turbo

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