The discussion reminds me of a story from my grad school days. One of the professors was an Asian fellow named Dr. Hu. When he first introduced himself he pronounced his name "Dr. Hugh", and that was how I subsequently referred to him. One day when talking about him with several of the other students, I was asked why I said his name that way since everyone else pronounced his name "Dr. Who". When I replied that that was how he himself pronounced his name so it had to be correct, I was informed that he only said it that way because of his accent. I thought this was a very funny statement but the other student was in earnest, the implication being that since I do not speak with a Chinese accent I should say the name the right way, "Dr. Hu". To this day, it still makes me chuckle to think of the student who believed that Dr. Hu prounced his own name wrong. Alex

I know this is an old thread, but I wanted to give my input. In central Mississippi, we have a grocery store chain called Krogers. They sell a brand of sauce called Dave's Insanity Sauce, and one of the flavors was ghost pepper. On the list of ingredients, the first one was the Naga Jolokia pepper. The label also included a warning section for those with heart or respiratory conditions, and it also lists the hot sauce as a great industrial cleaner.

It is pronounced "howz" like in hows it going. See employees of the company in the following clip at 0:25 and at 0:39 say it this way. Go to: https://www.youtube.com/watch?v=rCpTvLOi3kI

I have heard both pronunciations used on You Tube videos.. Use whichever one comes more naturally to you, I say.