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echinacea Pow Wow Wild Berry

I'm wondering if anyone has grown this one and has any comments on it . I visited the MN Landscape Arboretum about a week ago and saw this one. It was still looking phenomenal, color looked to hold well and it was still loaded with blooms. It's an AAS winner and is said to bloom the first year from seed if started in Jan. And yes, it's a perennial. Just wondering if the great looks are because it was seed grown and came into bloom later or if it will always bloom well this late in the season. There is also a Pow Wow White.

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