Heliotrope Here is a link that might be useful: Heliotrope

YES!! That is IT! This one is an annual that I will definitely plant every year. I picked it up for the foliage having no idea what the flowers would look like and was so pleased to see how pretty the flowers are. Thank you so much for the ID!

Thanks all. I feel like a stupid. In my had I had this picture of rudbeckia being tall perennial with pronounced serrated leaves which are generally seen in most of the yards around me (and so not suitable for balcony). This one is very compact and after seeing all the comments I went back and searched some more on Google. This guy perfectly matches the profile of R. hirta 'toto'. So I'll assume it is a toto. Thanks again for all your help.

Just to clarify....the plant patent laws are not restricted to those who sell the plants, but are intended for all of us. I will say that private homeowners are hardly likely to get caught or fined, however. I'm a stickler for following the letter of the law because I have been a professional who has paid the necessary fees for (legal) propagation rights. No one will be knocking on your door, that's for sure. But I wouldn't get the enjoyment out of a plant that I took illegal cuttings from. That's just me. We take $$$$ out of the pockets of the individuals, scientists, research institutions, and universities who work hard at 'inventing' plants that are more disease and insect resistant, more heat or cold tolerant, longer blooming, better tasting, more beautiful, etc. How glad will you be when plant breeders finally succeed in developing an Impatiens truly resistant to impatiens downy mildew? Willing to pay for the pleasure? I know that I will show my gratitude at the cash register. I save my pennies for my particular weakness.....hybrid Coleus cultivars. ;-) It can take anywhere from hundreds of thousands to millions of dollars and many years to successfully obtain a plant patent. The patent holders deserve to be paid. It's an interesting discussion but not a debate.