I was just comparing the two as well - It doesn't look like Firmfit has many retail locations in the US - were you able to see a showroom?

hi Rohit and @robinbohbot

FIRMFIT is a rigid core luxury vinyl flooring. The floor’s structure is close to LVT, however there are two main aspects that make FIRMFIT very different:

 The flooring’s core is mostly made of limestone, rather than PVC.
 Unlike LVT or WPC products, FIRMFIT’s core contains 0% plasticizers, which are chemical additives used during manufacturing to make the PVC softer and easier to handle.

The combination of the two makes FIRMFIT extra rigid and much more stable to temperature variations, as well as sunlight.
FIRMFIT flooring combines all of the pluses of other flooring solutions, including LVT, Laminate and WPC, but none of their minuses:

 100% Waterproof.
 Stable to high temperature variations and sunlight.
 Limestone based rigid core – no telegraphing of small subfloor imperfections.
 Installs over a large area without transition profiles – up to 6400ft2 .
 Suitable for every room – including bathrooms, kitchens, and even sunrooms.
 Highly resistant to impacts and heavy static loads.
 Requires no acclimation prior to installation.
 Versatile designs with embossed surface for real wood/stone look & feel.
 DIY-friendly – the flooring comes with an easy-to-install click system and
requires minimum subfloor preparations.
 Affordable.
 Pet-friendly – durable and stain resistant.
 Sound absorbent.
 100% plasticiser-free core.
 Low VOC emissions.
 Recyclable.

Feel free to check on our store locator for more possible retailer around your area. Just type your zip code here - https://www.firmfitfloor.com/store/

@FIRMFIT® Flooring I have been looking for a spec sheet trying to understand the construction of the flooring. The image I attached is from the spec sheet I found from Casabella Floors. If there are 0% plasticizers in your flooring, what is Waterproof thermoplastic composite? Also, it does not specify any limestone core?

We love the Wheatland but just want to be sure we are purchasing a true SPC flooring. Would you be able to shed some light on this please? Thank you so much!

@firmfit flooring thank you for clarifying!

@FIRMFIT® Flooring how many unique planks does the Platinum line have?

Hi @Heather P the Platinum collection comes in 6 stunning designs with 5 unique planks each.

@nmb88 did you end up installing wheatland? I would love to see pics if you did. Thanks

@Amanda B no we did not, we are not at that stage yet. But we ended up ordering Paradigm Flooring instead because it seemed stronger.

@nmb88 I am looking at Paradigm, too. Did you choose 12ml or 20ml, and why....? Just was told that their 12ml is awesome and that 20ml for a 1-person, 2-large dog household is not going to be miles better.

@Moto Flicka we chose Paradigm Conquest in Citadel. This is a 20ml flooring. Only reason we chose this is because this was the best color option that suited us. 20ml may be excessive for a residential application but id rather have the piece of mind knowing we have that much more of a wear layer. Is it necessary? Probably not.. but we love the color and how heavy duty this flooring feels..!

What did you end up going with?