Plantago rugelii Here is a link that might be useful: Plantago rugelii

Having quickly googled those names, I think it's purple leaf basil. Thanks to you both.

Looks like an Asparagus Plumosus

Jeff has it times 2. They are best grown with lots of good sun light to develop"bleach out" some color. They can be grown indoors but, again, without lots of good light will change appearance. Like other succulents, they are somewhat drought tolerant, will grow in almost any good draining mix and don't require too much food or attention. With time the stalk elongates, gets top heavy and will require beheading!