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mindstorm_gw

For those analyzing choices & about those who chose

mindstorm
16 years ago

This is definitely very much on the lighter side ...

There's a fascinating article in the New York Times about rationalization of choices made that made me think of this place. Very interesting read, very amusing too so read this, be diverted and realize that maybe, just maybe, folks who have already made purchases may be the wrong ones to get feedback from! :-)

I'm in the process of a new car purchase myself and am very much in the la-la-la rationalize-rationalize-rationalize mode so am now going to try very hard not to be like the M&M-choosing, blue-hating capuchin monkey.

Cognitive Dissonance, Rationalization and monkeys in the NYTimes article

Oh yes, I'm in no way associated with the article. Not even in my field.

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