anitamo, this is a direct quote from the Peta website (I know many people have strong opinions about Peta... but there is lots of information at lots of other different sources...): "After two decades of touting their "no animal testing" policies, Avon, Estée Lauder, and Mary Kay have quietly resumed paying for cruel tests on animals - without letting consumers know about this stunning about-face. After confirming with each company that chemicals are being dripped into rabbits' eyes and that substances are being rubbed onto animals' skin because of requirements of the Chinese government in order to market products in that country, PETA has downgraded the companies to our "do test" list." You can't imagine how disappointed I was/am about Aveda. I should have noticed earlier, this info is from early 2012. I've been using their products, never noticing that their anti-animal cruelty statement now includes the disclaimer "except where required by law". Now I have to start all over..... Here is a link that might be useful: Article from Jezebel

Did you ever install this product? Considering the same and can't find any recent posts with information on how it has performed for others.

We are in the process of a kitchen remodel and will be having the Alterna tile installed. I will post back in several weeks and tell you how it went. We loved what we saw in the flooring store, and our KD was familiar with the product from feedback his clients gave. The installation is different from other tile. Instructions on Armstrong's website go over all the specifications so you can read them in advance of purchase. We're told it's a little more difficult to install, a breeze to maintain, cleans up easily with Once and Done floor cleaner and that it looks beautiful. We saw some installed and were amazed how much it looks like stone tile. Bring samples home to see how the styles and colors look in your environment at various times of the day. The fact that it's groutable and easier on the feet really cinched it for us. You can google Alterna for better pricing. Have fun with your choices. Send me a message if you have specific questions.

Thank you – I'm considering this floor. Can you post a photo?