It's a tulip, maybe 'Daydream'?

Hi gilactic, This is an Aeonium 'Zwartkop' I belive. Yours is very nice! If you go over to the Cactus and Succulent forum and do a search, you will find alot of information on them. JoJo

It's not bird damage. I would say something fungal, based on the symmetrical roundness of some of the lesions, but you don't mention where you live, which makes a significant difference. We just don't get much fungal pest pressure here in S. California due to our rather dry climate, so I can't help with a diagnosis. I would suggest you send your photos to your local ag agent, and they should be able to get you a diagnosis and treatment plan right away. For now, I would would try to treat with an appropriate anti-fungal, as you attempt to ID/diagnose the issue. Patty S. Here is a link that might be useful: Unversity of Florida: Citrus Fungal Diseases

You can get an account with www.photobucket.com and upload it. Once you upload the photo to photobucket you will see something called HTML code next to the image. Copy the HTML code from photobucket and paste it right into the gardenweb message box. If it worked you should see the picture when you hit the preview button before you post the message. That's how I do it anyway.