While there is no magic formula or single marketing action that may do the trick for you, these strategies can provide you with a framework to help you increase company exposure, sales and profit. Marketing your iPhone/Touch app is definitely a process that can take time.I will let you know that we have not found price reductions to be the best strategy. We initially thought this might be very effective as the App store structure is set up to rank applications by the number of total downloads. Higher total sales and total downloads by price category are not currently recognized with Apple's system. Here is a link that might be useful: iPhone

golddust, if you get into problems of a more technical nature, don't know if you know about crackberry, but their forums are outstanding for phone problems. It's mostly geared toward berries but they do have Droid & iPhone forums now. There are a lot of people trying to get their VZW iPhones up and running. Think I read some issues with syncing and what worked for some. See "vzw iphone just arrived" thread.

I use Goodreads to keep track of what I have read, and there is a Goodreads app-the scanner function doesn't seem to like the clear covers that libraries use, but I have successfully scanned the barcodes on my own books. Guess it depends on the version of phone you have. I don't see why Goodreads wouldn't work for you to catalog a collection as well-you can organize it according to genre on "shelves" which I like a lot.

iphones have interfaced with gmail and Google apps for a good while, despite the natural tension between the two. I have a couple of family members who use Iphones, gmail, and PCs. I don't think the sync between PCs and google works as well as before, like for calendars. Your friend may need to adapt her work flow to be her smartphone and the Google site in a browser instead of her pc. I think there are IOS apps for gmail, calendar, contacts, that do the trick. Do some Googling and also check out the very active Apple forums, I think you'll find an easy solution. Or, if your friend has Apple support, call them or visit an Apple store.