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According to the NAR, 88% of home buyers used the internet as a source in the search of a home. Also, with 91% of realtors using social media to some extent, it’s important for your listings to stand out and grab the attention of a potential buyer. You cannot solely rely on curb appeal and newspaper ads to sell. It’s no secret that better-presented homes get more traffic and interest which results in faster sales. Today, real estate is a saturated, competitive market and FSBO’s are using similar web tools to sell their homes. Don't lower your price, raise your expectations!