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Houzz Pro pairs up with Benjamin Moore to bring new color options to online tools

Adelaide Elliott //Associate Editor//December 8, 2020

A Houzz Pro 3D model at work.

Houzz Pro pairs up with Benjamin Moore to bring new color options to online tools

Adelaide Elliott //Associate Editor//December 8, 2020

Online home design platform Houzz Inc. has teamed up with paint brand Benjamin Moore to bring its color portfolio to new visualization tools within Houzz Pro, an all-in-one business management and marketing solution for residential construction and design professionals.

As part of this engagement, Benjamin Moore will provide paint colors for the Houzz Pro 3D Floor Planner and Mood Board tools. With the new partnership, Houzz Pro users will be able to choose from thousands of colors to customize 3D model walls and to place paint swatches on a mood board. Once a 3D floor plan or mood board is approved, the pro can easily click on the paint swatch to order the exact paint color from Benjamin Moore’s website.

“We developed the Houzz Pro 3D Floor Planner and Mood Board tools to help designers, builders and remodelers communicate their vision and align with their clients on important project decisions early in the process,” says Alon Cohen, Houzz co-founder and president. “Color helps bring these visuals to life so homeowners can feel confident about moving forward with a project.”

The Houzz Pro 3D Floor Planner allows pros to create accurate 3D interior schematics which can be presented in walkthrough or dollhouse views to give clients a preview of the finished project. Pros can enter specific wall dimensions and ceiling heights, and resize windows, doors and furniture to match product selections. Floor finishes can also be customized to include a variety of tile, wood flooring and carpet.

A Houzz Pro Mood Board example.

Houzz Pro Mood Boards help designers and other pros digitally showcase a project’s look and feel through products, colors and inspiration photos. Products can be uploaded from a computer, pulled directly from the Houzz Shop or added through the Houzz Pro Clipper, which captures and stores product images and information from any website where pros source products.

Once images are chosen, Pros can edit product images within each mood board, including removing backgrounds, layering products on top of each other and presenting the room with a 3D perspective. Floor plans made with the Houzz Pro 3D Floor Planner can be added to any mood board and will automatically update in the mood board when they are edited in the Floor Planner tool.

The 3D Floor Planner and Mood Board tools are completely integrated within Houzz Pro, making it the only platform that seamlessly addresses key business needs across the entire project lifecycle from marketing to management. Combining all of these tools in one place streamlines processes for designers, remodelers and other professionals, so they can grow and run a more efficient, profitable business.

Learn more about the Houzz Pro 3D Floor Planner here and Mood Boards here. You can also view demo videos of the Houzz 3D Floor Planner tool here and Mood Boards here. Get subscribed to Houzz Pro at this link.