Houzz Launches Partnership to Help Builders Decorate Model Homes
Premium national home builders can access the partnership to create Houzz-branded, shoppable model homes
Erin Carlyle
July 9, 2020
Former Houzz Editorial Staff. Writing about the cost of renovation and what it takes to remodel. Former Forbes real estate reporter. Fascinated by cool homes, watching the bottom line.
Former Houzz Editorial Staff. Writing about the cost of renovation and what it takes... More
Houzz is announcing the launch of a new partnership with Builders Design, the award-winning interior design firm specializing in model homes. Through the partnership, premium home builders can now elevate their work with professionally decorated, shoppable Houzz-branded model homes.
This room is in a home in the Canby Court development in Jerome Village, Ohio, from Bob Webb Homes. Photo from Bob Webb Homes
Model homes will be decked out in products from the Houzz Shop that prospective homebuyers can purchase, either as individual items or entire rooms.
“Our partnership with Builders Design creates an unmatched experience for home builders to showcase their work through premium, professionally designed and Houzz-branded model homes,” says Thomas Clayton, vice president, Global Trade Business at Houzz. “Homebuyers can envision themselves living in a fully furnished new space, then make it a reality for their own home by purchasing products they see in the space from the Houzz Shop.”
Model homes will be decked out in products from the Houzz Shop that prospective homebuyers can purchase, either as individual items or entire rooms.
“Our partnership with Builders Design creates an unmatched experience for home builders to showcase their work through premium, professionally designed and Houzz-branded model homes,” says Thomas Clayton, vice president, Global Trade Business at Houzz. “Homebuyers can envision themselves living in a fully furnished new space, then make it a reality for their own home by purchasing products they see in the space from the Houzz Shop.”
This image shows a room in a Toll Brothers home in The Groves neighborhood in Northeast Houston. Photo from Toll Brothers
“Our team at Builders Design is thrilled to fuse our creative talents with Houzz’s iconic brand in home design and technology to deliver a unique, experiential way to purchase and design new homes,” Joe Duffus and Jon Nash, owners of Builders Design, said in a statement. “We look forward to working with home builders to share our proprietary approach to driving more traffic to their communities and selling more homes, while offering homebuyers an easy way for their new home to have the look and feel of a model home.”
The program is open to premium builders. For more information, please contact houzzmodels@buildersdesign.com.
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“Our team at Builders Design is thrilled to fuse our creative talents with Houzz’s iconic brand in home design and technology to deliver a unique, experiential way to purchase and design new homes,” Joe Duffus and Jon Nash, owners of Builders Design, said in a statement. “We look forward to working with home builders to share our proprietary approach to driving more traffic to their communities and selling more homes, while offering homebuyers an easy way for their new home to have the look and feel of a model home.”
The program is open to premium builders. For more information, please contact houzzmodels@buildersdesign.com.
More for Pros on Houzz
Read more stories for pros
Learn about Houzz Pro software
Talk with your peers in the Pro-to-Pro discussions
Join the Houzz Trade Program
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Could you tell me where I can purchase the wagon wheel Sputnik light?
Hi @Libby Vest - Unfortunately I don't know the answer; I recommend you reach out to Bob Webb Homes directly to find out.