Where to Find Your Next Client
Cover all the bases to connect with homeowners who could be potential customers
The easiest way to get new business may be through client referrals and recommendations, but there are other opportunities to explore, including with Houzz and Houzz Pro. This guide can help you generate the right kind of leads for your firm.
Engage With the Houzz Community
Our busy Advice section is a place where you can easily connect directly with potential clients. Every time your profile pops up on the platform, it’s as if you’re introducing yourself at a party to a roomful of homeowners who are very likely to be looking for the right professional to hire. So by being a friendly, helpful member of the community and offering your expertise, you could easily be lining up your next project.
Start by browsing Design Dilemmas posted by homeowners
Our busy Advice section is a place where you can easily connect directly with potential clients. Every time your profile pops up on the platform, it’s as if you’re introducing yourself at a party to a roomful of homeowners who are very likely to be looking for the right professional to hire. So by being a friendly, helpful member of the community and offering your expertise, you could easily be lining up your next project.
Start by browsing Design Dilemmas posted by homeowners
Create an Online Presence
It’s essential that your business has a website. It needs to contain clear information about what your business offers, quality images of your work and easy-to-find contact details.
Most firms want their website to come up high on the search pages. There’s no magic formula, but offering users valuable and informative content helps. Set up a blog on your website with interesting and useful posts, and potential clients will appreciate this advice and expertise.
Houzz Pro subscribers can use the website services tool to easily create an SEO-friendly, mobile-optimized site.
5 Ways to Attract the Clients and Projects You Want
It’s essential that your business has a website. It needs to contain clear information about what your business offers, quality images of your work and easy-to-find contact details.
Most firms want their website to come up high on the search pages. There’s no magic formula, but offering users valuable and informative content helps. Set up a blog on your website with interesting and useful posts, and potential clients will appreciate this advice and expertise.
Houzz Pro subscribers can use the website services tool to easily create an SEO-friendly, mobile-optimized site.
5 Ways to Attract the Clients and Projects You Want
Showcase Your Work Editorially
Getting your work featured online and in magazines will provide a lot of exposure. Houzz’s editorial team is always on the lookout for high-quality projects to feature in stories and in its email newsletter. If you’ve finished a home or landscape renovation, invest in professional photography and upload the images to your profile.
And if you’re not sure whom to hire to photograph your project, consider Houzz Pro’s PerfectCapture Photo Service, which makes hiring a skilled photographer and scheduling a photo shoot easy. The service is available to Houzz Pro Essential and Ultimate subscribers in the U.S.
How to Make Your Kitchen Photography More Clickable
Getting your work featured online and in magazines will provide a lot of exposure. Houzz’s editorial team is always on the lookout for high-quality projects to feature in stories and in its email newsletter. If you’ve finished a home or landscape renovation, invest in professional photography and upload the images to your profile.
And if you’re not sure whom to hire to photograph your project, consider Houzz Pro’s PerfectCapture Photo Service, which makes hiring a skilled photographer and scheduling a photo shoot easy. The service is available to Houzz Pro Essential and Ultimate subscribers in the U.S.
How to Make Your Kitchen Photography More Clickable
Know the Social Scene
Social channels provide a fantastic way to market your business, but focus your energies wisely. Identify the social-media platforms your target customers are most likely to look at and monitor the times of the day they are most active.
Social media works best when you have a large network, so it’s a good idea to get a bigger publication or website to share your work for you. Imperfect Interiors’ Beth Dadswell says, “Social media helps to show people what your work is like, but you need a huge following to generate leads. It helps when magazines and websites feature you on their social-media pages as they get many more hits.”
How to Make the Most of Those Quieter Periods
Social channels provide a fantastic way to market your business, but focus your energies wisely. Identify the social-media platforms your target customers are most likely to look at and monitor the times of the day they are most active.
Social media works best when you have a large network, so it’s a good idea to get a bigger publication or website to share your work for you. Imperfect Interiors’ Beth Dadswell says, “Social media helps to show people what your work is like, but you need a huge following to generate leads. It helps when magazines and websites feature you on their social-media pages as they get many more hits.”
How to Make the Most of Those Quieter Periods
Get Out and About at Shows
Nothing beats meeting people, so visit homeowner events — focus on the shows your target clients are likely to visit. Kathryn Mansi of Model Projects says, “At these shows, we get lots of leads and potential clients, some of whom take up to two years to convert.” She adds, “At the shows, I often do a 30- to 45-minute presentation.”
Nothing beats meeting people, so visit homeowner events — focus on the shows your target clients are likely to visit. Kathryn Mansi of Model Projects says, “At these shows, we get lots of leads and potential clients, some of whom take up to two years to convert.” She adds, “At the shows, I often do a 30- to 45-minute presentation.”
Link With Other Professionals
Build up your professional network by sharing a client base with complementary pros. Architects will often recommend builders they’ve worked with, and interior designers tend to use cabinet makers they know and trust.
Make the most of connections on Houzz by leaving reviews on the profiles of good professionals you’ve worked with, and comment on Houzz Tours you find interesting.
Build up your professional network by sharing a client base with complementary pros. Architects will often recommend builders they’ve worked with, and interior designers tend to use cabinet makers they know and trust.
Make the most of connections on Houzz by leaving reviews on the profiles of good professionals you’ve worked with, and comment on Houzz Tours you find interesting.
Join a Professional Body
Show off your credentials by joining a professional body, such as the American Institute of Architects, the American Society of Interior Designers, the National Association of Home Builders, and the National Association of the Remodeling Industry. These organizations make it easy for homeowners to find a professional in a particular field, and they have profiles on Houzz with links to the profiles of their members.
Share: Which avenues do you take to find new clients? Share your experiences in the Comments.
More for Pros on Houzz
Read more stories for pros
Learn about Houzz Pro software
Talk with your peers in pro-to-pro discussions
Join the Houzz Trade Program
Show off your credentials by joining a professional body, such as the American Institute of Architects, the American Society of Interior Designers, the National Association of Home Builders, and the National Association of the Remodeling Industry. These organizations make it easy for homeowners to find a professional in a particular field, and they have profiles on Houzz with links to the profiles of their members.
Share: Which avenues do you take to find new clients? Share your experiences in the Comments.
More for Pros on Houzz
Read more stories for pros
Learn about Houzz Pro software
Talk with your peers in pro-to-pro discussions
Join the Houzz Trade Program
You have a ready-made and highly engaged audience on Houzz. The Houzz community is made up of millions of homeowners and home design enthusiasts around the world, with many of them actively renovating or planning to renovate.
If you have a Houzz profile, homeowners who search for a professional in your area can find you easily. And with Houzz Pro software, you can create a premium profile to stand out from the crowd and make a stronger impression on homeowners looking to hire.
Learn more about Houzz Pro software