Managing Your Business’ Online Reputation
A Houzz webinar on how prioritizing reviews, differentiating your Houzz profile and more can set you up for success
Your online business presence is often the first impression potential clients get of the work you do. The photos, philosophies and reviews associated with your brand paint a picture. Accordingly, web tools such as your Houzz profile can go a long way toward building credibility and positive buzz. In this in-depth webinar, Houzz’s Industry Marketing team compiled a list of 10 best practices for home industry professionals looking to boost their reputations. You can watch the full 15-minute presentation below, but here are a few helpful highlights.
Set Yourself Apart
What makes your business better than the competition for the customers you’re looking to serve? When it comes to home services, consumers have access to more options than ever, which means you need to do everything you can to spell out why you’re the right choice.
Do you have specialized certification? Have your past projects been recognized with awards? Is there a particular philosophical approach you take pride in? Tell everybody about it.
What makes your business better than the competition for the customers you’re looking to serve? When it comes to home services, consumers have access to more options than ever, which means you need to do everything you can to spell out why you’re the right choice.
Do you have specialized certification? Have your past projects been recognized with awards? Is there a particular philosophical approach you take pride in? Tell everybody about it.
Make the Most of Your Reviews
When it comes to hiring a pro, homeowners say good reviews are the No. 1 thing they look for, according to Houzz research. And it’s not just the positive reviews that you can benefit from. Engaging with reviewers, even those who leave less than glowing comments, can reflect well on you and your brand. Thank reviewers who spoke highly of you and respond to those who didn’t with respect and understanding. Not only will potential clients note your attention to customer service, but you’ll get valuable — and often encouraging — feedback.
“It’s important to acknowledge people who took the time to write a review. That’s just part of being courteous,” LTB Designs says. “When I read the review, it helps me maintain motivation and continue work. I like to acknowledge that and say thanks.”
When it comes to hiring a pro, homeowners say good reviews are the No. 1 thing they look for, according to Houzz research. And it’s not just the positive reviews that you can benefit from. Engaging with reviewers, even those who leave less than glowing comments, can reflect well on you and your brand. Thank reviewers who spoke highly of you and respond to those who didn’t with respect and understanding. Not only will potential clients note your attention to customer service, but you’ll get valuable — and often encouraging — feedback.
“It’s important to acknowledge people who took the time to write a review. That’s just part of being courteous,” LTB Designs says. “When I read the review, it helps me maintain motivation and continue work. I like to acknowledge that and say thanks.”
Watch now: Click to watch the full webinar
Tell us: How do you make the most of your online presence? Share your strategies in the Comments.
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Tell us: How do you make the most of your online presence? Share your strategies in the Comments.
More for pros on Houzz
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Whether you’re a one-pro show or you’ve established a seasoned roster of colleagues, reaching prospective clients requires a multifaceted commitment to marketing. That doesn’t mean you have to allocate your resources to a fancy branding firm. Instead, you can optimize the assets you already have, such as your Houzz profile.
“Your Houzz profile is acting as a virtual marketing team. It is working for you 24 hours a day, seven days a week, 365 days a year,” the Industry Marketing team says in the webinar. “It’s really showing prospective clients your work, providing references from satisfied clients and showcasing your expertise so you can focus on building and designing beautiful homes.”
By dedicating time to cultivating a profile that speaks to your strengths and introduces you to a receptive online audience, you’re giving that virtual team everything it needs to boost your business.