What to Know About Designing for Millennials
Get kitchen and bath expert Sarah Reep’s insights into millennial consumers’ design needs in this in-depth webinar
With more than 80 million millennials in the U.S., representing a massive $200 billion in annual buying power, home professionals owe it to themselves and their businesses to understand what makes this powerful young demographic of potential clients and trend drivers tick.
Multiuse Space Is Essential
Whether it’s because of smaller budgets or an urban lifestyle, millennials want thoughtful, efficient spaces that will check off more than one box (live and work space, kitchen and entertaining space, etc.).
See more multifunction space inspiration photos
Whether it’s because of smaller budgets or an urban lifestyle, millennials want thoughtful, efficient spaces that will check off more than one box (live and work space, kitchen and entertaining space, etc.).
See more multifunction space inspiration photos
They Want to Express Themselves
Millennials want to tell a story with their decor. Custom, personalized art and other unique, meaningful touches are a must.
They Represent a Big Design Opportunity for Pros
While older homeowners may have more generous budgets for larger home projects, many millennials are entering a life stage when they’re looking to create a space to call home for themselves and their growing families. Home professionals stand to benefit from offering these potential clients the services they need.
“This creative class, as I like to call them, will make their homes their own,” Reep says. “How exciting for us, as there are many homes out there that need a makeover if it’s going to fit the millennials.”
Millennials want to tell a story with their decor. Custom, personalized art and other unique, meaningful touches are a must.
They Represent a Big Design Opportunity for Pros
While older homeowners may have more generous budgets for larger home projects, many millennials are entering a life stage when they’re looking to create a space to call home for themselves and their growing families. Home professionals stand to benefit from offering these potential clients the services they need.
“This creative class, as I like to call them, will make their homes their own,” Reep says. “How exciting for us, as there are many homes out there that need a makeover if it’s going to fit the millennials.”
Watch now: Click to watch the full webinar
Tell us: Where do you look for design inspiration for younger clients? Share your tips in the Comments.
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Tell us: Where do you look for design inspiration for younger clients? Share your tips in the Comments.
More for Pros on Houzz
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Make Your Marketing Strategy Work for You
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They Aren’t Afraid to Go Bold
Growing up with images and influences of the world at their fingertips is only one way that millennials, or Gen Y, have honed their bolder, more playful taste in home design.
“They are not drawn to matchy-matchy and having everything go together as an older consumer would prefer,” Reep says. “They are confident and much bolder when it comes to adding and playing with color in their projects.”