Writely Yours provides public relation, marketing, and social media management to individuals, businesses and organizations in the architecture, design, building and outdoor living industries.

Press releases are a key tool in getting recognition for your work/business. A press release is distributed to members of the press/media and other influencers; including bloggers and social media platforms. Depending on the subject matter, it may have wide relevance or narrowly targeted relevance, and be directed to particular segments, i.e., consumers, other businesses, local media or internationally.

Press releases are usually issued when an event or milestone occurs, for example: opening a new office, winning an award, changing ownership, re-launching a website, participating in a charity event, sponsoring something, landing a high-profile project, etc. There is also something called a backgrounder release, which does not coincide with an event per se, it just tells the world you exist. Backgrounders are usually included in a press kit.

Press releases are not just for big corporations, they are for every business and organization which wants to be more visible, or has a message to share. Press releases are, in affect, free advertising. They can be used and re-used in a number of ways:
As a news announcement to the media
As an invitation to colleagues/constituents to an event
As fresh copy/content for your website (helps SEO)
As a blog article
As Twitter, Facebook, Linked In updates

There are a number of ways/manners of distributing press releases, depending on your target audience and budget. As a specialist in the architecture, design, building and outdoor living industries, I have cultivated a list of over 800 editors, journalists, magazines, newspapers, bloggers and other influencers in those industries. That kind of targeted reach is unique to Writely Yours.

I invite you to review the attached examples of press releases by Writely Yours.