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No more Smile

last year
last modified: last year

Sad to see that Amazon Smile is ending.

From NPR:

“Amazon is ending its charity donation program by Feb. 20, the company announced Wednesday. The move to shutter AmazonSmile comes after a series of other cost-cutting measures.

Through the program, which has been in operation since 2013, Amazon donates 0.5% of eligible purchases to a charity of the shopper's choice. The program has donated over $400 million to U.S. charities and more than $449 million globally, according to Amazon.

"With so many eligible organizations — more than one million globally — our ability to have an impact was often spread too thin," Amazon said in a letter to customers.

In 2022, AmazonSmile's average donation per charity was $230 in the U.S., an Amazon spokesperson told NPR in an email.

However, some organizations — especially small ones — say the donations were incredibly helpful to them. And many shoppers who use AmazonSmile have expressed their dismay on social media and shared the impact the program has had on the charities they support.

The Squirrelwood Equine Sanctuary, an animal sanctuary in New York's Hudson Valley that is home to more than 40 horses and other farm animals, tweeted that the nearly $9,400 it has received from Amazon Smile "made a huge difference to us."

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