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A new take on abandoned cart emails

2 months ago
last modified: 2 months ago

I am sure I am not the only one who gets a million abandoned cart emails -- I find them particularly annoying -- especially when they start coming in less than an hour since I was on the site-- as they rarely nudge me to return and purchase something I wouldn't have already returned to.

I just received an email taking a new approach-- Saks sent me my "Monthly Wrap Up" email. A quick summary of things I had viewed and considered. At this time of year when I am hitting many items on many sites in my whirlwind of shopping and treating myself, I don't always remember what I saw where. My list of viewed items scrolls pretty far down the email lol ... but I did appreciate it and I WILL make a few purchases thanks to the reminder.

In this time of unsubscribe, unsubscribe, unsubscribe ... I appreciate a marketing ploy that actually benefits me rather than annoy me!

Do you appreciate any of the marketing emails or do they all annoy you?

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