My hair has been gradually getting thinner, last fall it started shedding like crazy and I started to panic. I also was having trouble with some itching around my ears from my mask and glasses. I started using Nizoral, my scalp calmed down and my hair stopped its max exodus from my head. To my eye, my hair looks fuller.

There have been a few studies equating the effects of the active ingredient, ketoconazole with Minoxidil. I don't know why they aren't more well known, perhaps the ingredient is too inexpensive to be profitable.

https://biomeddermatol.biomedcentral.com/articles/10.1186/s41702-019-0046-y

Funny thing, I have been thinking about writing an update regarding the Virtue products, and here it is! Thank you Funky.

I will ditto Funky’s recommendation for the ‘Full’ shampoo. I have only been using it about 3 weeks and I really love it. I previously ordered the Volumizing Mousse and didnt care for it at all. So this time I ordered the Volumizing Primer along with the shampoo. The primer is a spray you spritz at the roots and work through the hair. I like it much better. I still use my all time favorite Aveda Phomollient, which gives my hair a boost without weight. I don’t think i will ever give it up. My hair is very fine and thin. And getting more gray by the day.

@OutsidePlaying.. thank you for adding your experiences! I didn't mention it but I didn't care for the virtue mousse either. I added the Primer to my order.

I used to love and prefer the aveda voluminizing tonic but I ran out and pulled the Phomolient from the cupboard and now I prefer it to the tonic! The tonic makes my hair stiff if I don't fully dry it-- the Phomolient doesnt. So you use both the Aveda Phomolient and the Virtue Primer too?

Note .. Virtue has products for curly hair, frizz and just general health and repair also. I haven't used them so I didn't call them out. I was tempted to pick some up for my sister who has VERY curly hair. Would love to hear if others like the products.

Yes, i use both. I’m still experimenting to see if it makes any difference if I apply one before the other. Sounds crazy I know, but sometimes I think it matters. Right now I am applying the primer and then Phomollient as my preferred way. Let me know what you think.

My hair can be so finicky with the weather so who knows. Heat and humidity might be more of a factor than the way I apply the products.

I don't have this issue, mine is dry and frizzy. But I wanted to mention to Lascatx and others about conditioner.

I know with my dry hair, I should use but I realized that it weighs my hair down. Especially the following day.

I've started skipping conditioner when I want my hair to look extra nice.

I Kevin Murphy products.

I always on the look out for frizzy hair products. One's that will give shine as well as frizz control.

I find most didn't add shine.

Eld, i didnt add this about Phomollient but it does add shine. It’s another reason I still use it ’cause everyone knows gray hair doesnt really shine much.

If you have a chance to try it you might like it.

Thanks so much, bbstx! Good information to know. I think I will pass on the Rogaine!

I have a nearly full can of the Virtue Mousse. I think it was @Sueb who liked it, so if she or anyone else wants it, I’d be happy to send it to them. Shoot me a message and let me know here and it’s yours.

I just got an email citing delivery tmrw- that was quick!

Now wishing I hadn’t ordered the mousse. Maybe they will let me swap it out?

I found the mousse too drying. I have oh, at least 3 different shampoos and conditioners in my shower and tend to alternate, I don’t really know why, but maybe I need to be more religious with the Virtue products based on Funky’s review.

I have the unfortunate combination of fine plus dry hair, which is more evident as my hair gets longer. Based on a rabbit hole of reviews I stumbled into, I decided to try It’s A 10 leave-in conditioning spray. Only a few sprays, then combed thru…then a small amount of Biolage Glowtion* seems to be a good combination for my hair.

* I found the Glowtion product in the back of my vanity cabinet and of course, now that I have rediscovered it, apparently it’s been discontinued. Waaah.

Funky, one thing with the primer…I started applying it like the videos tell your to do. I roughly grab a section of my hair at a time and spray at the roots then move to the next section and repeat. Then I work it in all over with my fingertips. It does seem to make a difference.

Reporting in- my products were delivered tonite. I used the shampoo and primer, but not the mousse. Going to try & return that. Phenomenal results!

@ninasmom wow-- glad you had such great and immediate results. I didn't notice an improvement immediately but I didn't use the Primer. I am looking forward to its arrival-- should be any day now! Thanks for sharing your experience!

@OutsidePlaying Thanks for pointing that the application technique-- it is different from how I use the Aveda products. i did watch their videos but I don't always. I think the application in particular will help me as my roots/crown are where my hair is the finest since I haven't highlighted since July/August.

@Sueb20 I am always on a quest for more shine. My hair was naturally shiny in my youth but it has dulled-- and now I have gray creeping in. My mom's hair is a beautiful silver with lots of shine-- hoping that's the direction mine goes. For now, I just focus on keeping it healthy. For shine and hydration, I really like Pureology Hydrate -- not the Hydrate Sheer. It was my conditioner of choice for many years. It makes my hair soft, silky and shiny .. even when I am washing it every day. I do not love the shampoo because it has a musk scent (I strongly dislike a heavy musk scent YMMV) but the conditioner is minty and bright. Unfortunately, it doesn't do anything for volume. I have two bottles in the cupboard-- I'd gladly send one to you to try!

Of course, now I am being inundated with ads for hairloss products! Yikes. I already have a lot of baby hairs which does mean my hair is regrowing. I take Biotin supplements for a long time to help with hair and nails.

Between this and my weight, it’s all really demoralizing, but at least I have good skin.

LOL my sister and I were comparing genes over cocktails the other day-- I got a lot of the crappy genes (very fine/straight hair, bad eyes, a genetic blood disease that skipped my sister, bad bones and joints, body morphology)-- she got all the good genes but I do have pretty decent skin and I'm smart! LOLOL.

Lol Funky- my skin used to be decent, but still recovering from masks. My brothers all got the balding genes from my maternal grandfather, so fine/thin hair it is!

Going to save that shampoo for outings b/c it is so pricey- the primer really does help.

NInasmom, I hear you. It is pricy but so were the brands I used before-- a little goes a long way IME. Also, I think it actually improves volume over time so at least try to add it to your regular rotation.

I absolutely love the primer. Best hair find I’ve had in a while. I wish they had a travel size though. I think i can decant into a spray bottle.

I was really getting dissatisfied with my shampoo so bonus that I really like this one and they aren’t that far apart in price. It seems as if a little goes a long way, so I’m trying to use less.

Ninasmom, I’m glad you are pleased with the products too.

I ordered the Virtue Flourish so we shall see.

PSA for those who didn't catch the buy 2 get 1 free sale from Virtue, A-Prime has all their Virtue products reduced ~ $8. I didn't see the Primer Spray but both the Full and Flourish lines were there.

It's a great time to give them a try if you are curious-- and I may order some backups.

Thank you. I bought 2 shampoos and the Primer when they had the other sale. Wishing now I had bought 2 Primers. Oh well, if they are loke everyone else, there will be another sale soon.

Another PSA...on the Virtue Labs website you can use the code PRIMEDAY for 20% off. I'm another fan of the Full shampoo and conditioner and I just ordered the primer.

Thanks for sharing, Jmck -- I didn't even think to check on the Virtue site. I think I'll order more too-- haven't tried it yet but knowing that Outside, Nini and others have hair like mine and had a good experience is enough for me to reorder!

I didn’t think to check the Virtue site either, so thanks for letting us know about the 20% off. I have ordered more primer.

Not terribly exciting, but I like these Jockey capri leggings for hanging around. They’re very comfy and I have almost worn out the ones I have. I think the black ones were $11 yesterday? I missed it because I procrastinated but the gray and navy are under $20!

Oh well, I missed on the discount.

Hi all, just an observation- used another shampoo the other day, plus the Virtue primer.

Not the same results for me as using both the shampoo and primer again tonight.

@gsciencechick it isnt too late. It is valid through tonight. Code: PRIMEDAY

@Sueb20 is it the Glotion blowdry or Glotion airdry? I happened to see both the other day when I was looking for another product.

Is this the Primer you're talking about? If so, I want it!\

Yes, that's it, Oakley. It's their product video for the Primer-- if you go to their site, you'll see most of their products have videos. I have found them helpful!

Mine just arrived last evening. I had my hair styled at Drybar for my anniversary, and this one stylist does a great job getting volume out of my hair, but I can't have them everyday.

Another thing I am considering ordering is some clip in hair extensions. I've sent out for some color swatches to match.

I hope you all like the primer and shampoo too. I continue to be impressed, not only with the volume, but also the softness I have with the product. No stickiness even in all this heat and humidity down south.

I looked on line and see the primer, but I also see the density booster which is supposed to stop and reverse hair loss which is what I need. Has anyone tried that?

Hi Annie.. I haven't used it but I did consider it. I don't have a hair loss problem but it just sounds like a product to generally improve scalp and follicle health which seems good for all. If you do order it, please let us know how it works for you.

I've been intrigued by all the positive reviews here for Virtue products. Yesterday a postcard arrived in my snail-mailbox for 20% and free shipping, so I just broke down and bought shampoo, conditioner, and primer. I'm always in search of the perfect hair products, so this is worth a shot.

I’ve used the fourish for a few washes, and the daily spray. Too early to tell. I did get 3 samples of the clip ins. One is way too light for my hair. I always considered my natural color a medium brown, but I guess it’s a dark brown. The virtual assistant said the 1C is closer to my color than 4, but to me they seem very close. It’s too hard to try to get a photo with both of them in my hair. I put in a message to my stylist if I can come by. Otherwise, my appointment is for next week. They also have some colored extensions I could order in pink and purple.

Do keep us updated on your experience with the Flourish-- I believe they suggested it would take time to see results but i don't remember the timeframe.

Ive been showering at night and not fussing with my hair so I haven't used the Primer yet. I am excited to try it this weekend.

I have considered extensions off and on. I'll be curious to hear how they work for you, GS. I'd love to see a photo with them in if you are comfortable (totally understand if not!).

My hair does feel better with the flourish and I see my stylist tomorrow.

Instead of spending a lot of money on a product without knowing if I'd like it, I got the travel size of Virtue shampoo, no conditioner or anything. I've used it twice now and my hair is super slick, and it lays flat on my head.

I didn't use my usual volume mousse before I blow dried it, but it's awful. What am I supposed to expect and when? I can tell there's some keratin because of the slickness of the hair, but zero volume.

@Funkyart I wanted to let you know that the Virtue products were shown on the Today Show one day this week (Hoda and Jenna). Rave reviews. I want to try the Curl Cream and there was another curl product (can't remember the name right now). Thanks for sharing!

As i noted in my OP, it took a month or two for me to see results-- it wasn't immediate. I WFH and don't go out much so it may have been quicker-- I just don't style my hair every day.

@Oakley, I am sorry you aren't happy with it but it has made a big difference for me.

It does contain keratin-- as clearly identified on their website in the ingredients list and right in the production description (highlighted text is mine):

I know it has keratin which helped me figure out why it's not working the way I want.

Like you I haven't added highlights in a while, although my hair did bleach out some from working in the garden.

What I figured out on my own before I read the article below, is that keratin attaches to each strand of your hair, and the more keratin that's added, the thicker each strand gets. But, it doesn't give you that pouf at the top of the head like a volumizer added after shampooing,

My hair is super smooth from two washings and I can tell there's some added keratin on it, but it doesn't lift the roots on top. It does add weight to my shoulder length hair which takes away volume at the top.

I googled keratin and flat hair and there's a lot of articles about it, which explains it better than I can.

Keratin makes fine hair flat I have noticed those with a K treatment in a salon have no body in their hair, it may look thicker but the hair still lays flat and smooth, I need body.

Also, I noticed with my first wash I seemed to lose more hair than usual and I read keratin will do that.

I sure wish Aquage worked on non-highlighted hair darn it! That is the best stuff, only on highlighted hair. :(

I received the virtue kit and have started using the products. I've also taken a "before" shot of my scalp to see if in a few months' time, my hair is actually denser or not. So far, though, the shampoo and conditioner leave my hair very soft and shiny. I'm using the density booster at night as directed.

Okay, influencers. Just ordered. I love my Keihls's conditioner so IDK...

As far as volume, I always think products make a diff but then i notice in pics that my hair always looks the same!

One thing I will say ... while on vacation I did not take my hairdryer, and used the one provided instead. I *did* notice that i could not get the volume I do with my Revlon hot brush. So that tool is def worth it.

@Oakley, I am sorry you aren't happy with it but it has made a big difference for me.

@Annie Deighnaugh so glad you took photos and will compare. I got the Flourish shampoo for my mom but I didn't get the Density Booster. I'll be anxious to hear your results. Mom has had a number of issues with her hair/scalp health-- including psoriasis a few years ago which really thinned her hair.

LOL @mtnrdredux_gw I hope you like it also-- but again, it did take some time before I noticed an improvement. Try to give it a month before giving up on it. I definitely saw a difference-- and both my mother and my sister noticed it and commented too (and in reference to an old thread, they are both still begging me to keep my hair long LOL). I especially like that it keeps my hair soft and shiny-- which not all volumizing products do.

I'll be honest, I am not yet seeing the same great results with the Primer but I have only used it a few times and each time, I ended up drying my hair after it had mostly air dried. Not an ideal test because I need the "lift" from the dryer.

I am likely to actually style my hair (vs throwing it up in a messy bun) in the next day or two. If I think of it, I'll take a photo and compare to pre-Virtue.

I have never noticed much difference among shampoos, so I use almost anything.

I wonder if the impact of these products can truly be cumulative, given that hair is not living? At that price point, I'd rather just use it when my day consists of more than laundry, dinner, and netflix.

Yeah, taking photos really made me want to cry. I was putting my hair back last night when we went to a concert because it was so hot, and I had no idea things were that bad when I looked from the back with a mirror. It was truly horrifying. Gah, it really looks like the ads. I can't believe I've been walking around like this. :(

I ordered the shampoo, conditioner, and primer. I got the travel size of the conditioner because I use a lot less than the shampoo. Still, this stuff is REALLY expensive. I've used the shampoo and conditioner twice and see no difference in my hair. I used the primer once and hated my hair that cycle. It could just be one of those days when I would have hated my hair anyway, because that's how it goes with me. For volume at the crown I like Aquage Uplifting Foam at the roots. I'm getting a much needed haircut tomorrow and once the shock of that has worn off I'll give the Virtue products another shot. At that price, I need to love what they do to my hair, because I can spend half of what I did (probably even less) and get good results.

Aww Gscience.

Our flat on vacation had a bathroom that was mirrored on all sides. Between that and the fluorescent lighting, it was not a highlight of my day. Nothing a bellini couldn't fix.