We did our whole basement a few months back in luxury vinyl tile (that's the lvt above :) ) and just love it. I think it's a no-brainer if you have dogs that will scratch up hardwood or need waterproofing (we put it through our laundry area and mudroom). On a main floor, I'd still do hardwood, because all of the other options feel fake underfoot (barefoot). But if that's not an option, the lvt is warm, soft, and has some awesome looks these days. I really think it's going to completely replace laminate pretty quickly.

The very first thing you do is verify deflection and how it relates to chosen tile material's rating. You must look at the whole thing from structure> Joist> underlayment> subfloor before even talking about cement board and crack isolation. You are asking such novice questions id be careful and do A LOT of homework. DIY is great and you may pull it off but get the correct process and information involved so you dont waste your time and materials. These forums are loaded with bad information more added daily.

OK....so here is what I WOULD DO: Pull the carpet and lino BOTH and FIND OUT what's underneath. Carpet hides the WORST subfloors (both in prep and in materials) on the planet. Builders KNOW they can mess up the subfloor because carpet will hide everything. So....once carpet and line are GONE...I would then choose an installation material BASED ON the subfloor material that is in place. Example, if you have PERFECT PLYWOOD (which is EXPENSIVE....so I HIGHLY DOUBT IT) then you can think about peel and stick vinyl (which will be cheap, cheerful and require replacement rather quickly = 5 - 7 years). If you have PERFECT CONCRETE SLAB (again...HIGHLY DOUBT IT) then you can think peel and stick. See above. Now back to reality. The chances are you have bad subfloors. As in laun or fibre board or OSB (oriented strand board = looks like the plywood has been made from potato chips). If this is your substrate, peel and stick will NOT STICK. That means you NEED TO LOOK at floating (click together). The price will go UP because of the price of the locking system (royalties, manufacturing machines are expensive, etc) but the INSTALLATION will be faster/easier. Or you have horrible concrete (lumpy, pitted, sloped, etc.) and you need SERIOUS repairs on the concrete. That type of repair isn't going to come cheap. And it is a gut-wrenching DIY project. And vinyl is great for dogs....but PLEASE WORK with a product that is NOT MATTE. We have dozens of threads with people CRYING over their matte finished vinyl....and HATING IT. And NO, the finish is not defective. Which makes them even MORE upset....because there is no warranty covering "angry". And just for fun, a rental unit will have a different life expectancy for flooring. Rental units have a 7 year life cycle for flooring. Yep. That's sever (7) years and the floors need replacing. So....choose what YOU LIKE today. Get it as tough as your budget can allow (high-end laminate in the living spaces + decent vinyl in kitchen/bath/laundry) and then realize it will only survive a few more years (2-4 years) as a rental floor. That's it. And LAMINATE (especially the high end one's) are EXTREMELY tough. They are STUPID-EASY/cheap to install as DIY and require LESS PREPARATION to the subfloors than vinyl. Because rental property is in your future, don't think anything beyond "seven years".

I vote for floating, click, wood look, luxury vinyl plank. I especially like the style with knots and chatter marks. Lay it throughout the whole house, on the diagonal, with no thresh holds. That's what I did. I can clean the entire house in approximately five minutes with an electric leaf blower. Porcelain tile is more durable however it is more expensive to buy, more expensive to install, and more expensive to uninstall. Also, some tile is extremely slippery when wet whereas wood grain LVP is not slippery at all. Five years later I am happier than ever I chose grey driftwood luxury vinyl plank for a house with dogs, kids, beach sand, and lots of wet feet. If the house gets inundated from storm surge and ocean water gets inside, I can unclick the LVP, clean and dry the subfloor, and then reinstall the same LVP and it will look as good as new.