I'm not overly concerned about it looking like exactly like wood, because for me the practicality and price are paramount, living in a rural area with a busy family. I'll have a kitchen open to the dining room and living room, and I don't want hardwood in the kitchen. And I do like the idea of a clean look with the same flooring throughout. Plus I grew up with hardwood floors in a NYC prewar apartment, so I have particular expectations for hardwood : ) . Though I have to say that even the TrafficMaster Allure has fooled a lot of people, including visitors from Europe who live with hardwood themselves. And our dining room has windows on three sides, so it gets a lot of light. Besides, I'm so thrilled with vinyl plank flooring that I'm happy to tell anyone who asks about the details.

Bump. Any experience with Go Haus. They have such a great white with minimal contrast. http://www.gohaus.com/vinyl-plank-flooring/click-vinyl-plank-flooring/cascade-wpc

According to this person it is Formerly known as Allure isocore, so maybe we can find more under that name :) http://justcallmehomegirl.com/lifeproof-luxury-vinyl-plank-flooring/

Four years ago, when they were a relatively new brand, we bought Flooret. We were pleased with the product. So much so that we have another project right now that needs flooring. My plan was to just order the exact same flooring from Flooret again. Didn't work out because Flooret changed their design model to one that I now no longer like (painted beveled edges). So, I've been shopping the local flooring stores. There are tons of them (typically called carpet stores). The one negative we had with our Flooret experience that made us stop and think about whether we'd do it again was the delivery process. The delivery truck came with its small forklift and did a drop of the flooring. The closest the forklift could get was in front of our garage in the alley. My husband and I (we're older) had to hand carry the entire order into the house by ourselves--it's heavy. We had the flooring professionally installed, but the installers certainly aren't just sitting around waiting at your house when the delivery drop off is made, so you are on your own. If you plan to do your own install, this is no big deal since you'd be carrying it around anyway. It's going to be easier this time around because we're planning to order from a small, local business. Their warehouse will get the delivery, and our installer will pick it up there.