Christmas Cookie Trays - what do you make ahead?

This seems like such a dumb question, but I have never made a traditional Christmas cookie tray before. I bake - and my husband and teen sons eat - all throughout the holiday season. I might make a fresh batch of cookies or goodies every other day, and when they're gone, I make more. I do make fudge and English toffee and store those in the fridge, as they keep well.
This year, though, I'd like to make cookie trays for some loved ones and their families, as we won't be getting together as usual due to Covid.
So how is that generally done? Do you bake all the cookies/sweets non-stop over a couple of days and then assemble the trays? Or do you bake some cookies ahead of time and freeze them until you're ready to assemble the trays? If that's the case, what cookies have you successfully frozen and thawed? Thanks for any tips you can provide!

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