Building a new master suite. Any cool new features we should add?

last year
last modified: last year

We are building a new master suite. Are there any cool new features we should consider for the bedroom and bathroom? Other than running wiring in the walls and ceiling for speakers, installing smart switches and lights, sconces for reading next to the bed, and running cables for the TV in the wall to hide as well, are there any other features or neat things we should consider doing to a bedroom? we are also considering doing built-ins along one wall that has no windows with a Murphy desk so we can work up their occasion when needed. the room isn't really large. 20 by 17 I believe.

EDIT: Room is 12'4" x 19'10". We are located in Southern Coastal California

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