Queen Elizabeth Bans H&M From Using Lucrative 'Sussex Royal' Brand
Queen BANS Prince Harry and Meghan Markle from using lucrative 'Sussex Royal' brand that they hoped to use to build new lives because 'they simply cannot sell themselves as Royals’
- The Duke and Duchess of Sussex spent tens of thousands of pounds on a new Sussex Royal website and their hugely popular Instagram feed
- Couple sought to register Sussex Royal as global trademark for a range of items and activities, including clothing, stationery, books and social-care services
- Also looked to set up a new charitable organisation – Sussex Royal, The Foundation of the Duke and Duchess of Sussex
- But the Queen and senior officials are believed to have agreed it is no longer tenable for Harry and Meghan to keep the word 'royal' in their 'branding'
PUBLISHED: 17:05 EST, 18 February 2020 | UPDATED: 22:10 EST, 18 February 2020
Following lengthy and complex talks, the Queen and senior officials are believed to have agreed it is no longer tenable for the couple to keep the word 'royal' in their 'branding'.
Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.
They have also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.
In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.
It has now been made clear that they will need to 're-brand'.
The Mail understands that, amid what has been described as a 'complex' situation, the 'fine detail' is still being thrashed out.
However, it is understood the couple have accepted that, as part of their new working arrangements, they will not be able to use the Sussex Royal name as they had hoped.
The development is thought to represent a major blow to the Sussexes, who now face starting again and re-registering everything from their website to their charity under a new label.
Harry and Meghan first began using the Sussex Royal branding this time last year, after they split their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal.
The Sussexes' Instagram page, @sussexroyal, has amassed 11.2million followers – the same number of fans as William and Kate's account.
It was a natural progression, therefore, for Harry and Meghan to use the moniker for their new charitable foundation, due to be launched this year with the support of Buckingham Palace.
And as they secretly prepared for a new life in Canada, it was clear that Sussex Royal was at the forefront of Harry and Meghan's plans.
Dozens of trademark applications were made for everything from bandanas to notebooks – although sources have always stressed that these were preventative measures to protect the trademark from others, and never intended for commercial use.
The couple also privately commissioned a new website. It went live last month to coincide with their bombshell announcement, with the introduction: 'Welcome to the Sussex Royal community, your source for information on the Duke and Duchess of Sussex.'
Announcing Her Majesty's decision to allow her grandson and his wife to pursue a new life abroad, officials made clear that the Sussex Royal title would still need to be re-evaluated.
All members of the family – including Harry and Meghan – were involved in the discussions, and it is understood they all agreed that, in light of the Sussexes' decision to step back, their use of the word 'royal' would come into question.
Now, as well as giving up their HRH titles for work purposes and abandoning official appointments and patronages – including Harry's military roles – the Sussex Royal brand will have to be abandoned.
Such is the sensitivity around the issue, Buckingham Palace officials would not discuss the developments last night.
A source told the Mail: 'In many ways this is inevitable given their decision to step down, but it must surely come as a blow to the couple as they have invested everything into the Sussex Royal brand The Queen would have had little choice, however.
'The Sussexes' original plan – of being half-in, half-out working royals – was never going to work. Obviously, as the Queen has made clear, they are still much-loved members of her family.