I think gift giving divides into what I call order takers and dream fillers. Order takers want to provide something that the recipient specifically wants or needs, and that completes the 'transaction'. A subset of order takers just need to check off a gift from the list, and as long as it is an object or GC, check it done. For an order taker, gift cards are a godsend. No more running hither and yon trying to find X or Y, just pick up the card, load it and boom, mission accomplished. Dream fillers want to provide a gift that, as the saying goes, the recipient didn't know s/he wanted until it appeared. For dream fillers, the downside is trying to get into the minds of people to suss out just the perfect item. Not an easy task! For a dream filler, gift cards or cash completely negate the goal, and to boot they kill the dream by making it crystal clear just how much was spent on fulfilling the 'dream'. I used to be a dream filler--it was my perpetual goal to get the PERFECT gift for those on my list. However, as I've gotten older I have come to realize that as with much else in life you can't control or force anyone to feel, do or enjoy gifts no matter how carefully you try to pick something special. And of course gift cards as a product have exploded; you can literally give them for every and any product or service. What I do now is try to combine order taking and dream filling. So, for Christmas I paired a package of sugar free chocolate bars I special ordered for my diabetic dad with a GC for a movie theater. He and my stepmother will be facing an extended period of medical treatment out of town and my 'dream' is that they can have a night out at the movies as a respite, where he can snack on treats that aren't bad for him. I gave my sisters, all of whom like me are avid readers, each a pair of book-themed novelty socks packaged with an Amazon GC. Dream: they can order something they enjoy reading and peruse it wearing snazzy socks. Okay, that one is pretty light hearted dream filling but still, it's at least a start! And that's how I try to combine the practicality of gift cards with at least some attempt at creativity and personalization. Ann

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Concerning gift cards, be sure to check to see if they have an expiration date (many of them actually do!). If you have a daily-reminder wall calendar, mark the expiration dates down. I'd put a note on, say, 6 months in advance and other sporadic dates saying "You have a $50 Borders card to use up!" so that they remind you that you've got them tucked away and need to redeem them. There's nothing worse than realizing too late that you've lost out on $50 of shopping power. For all those store "preferred customer cards," here's what I do. Most of them I put on a keyring. For cards I use frequently that didn't offer a keyring version, I punch a hole in the corner (away from the bar code or swipey strip). In my purse, I also carry a small rectangular zip pouch that I carry coupons, receipts, paint chips, etc. in, and I tuck in most of the other cards I have and the Bed Bath & Beyond 20%-off coupons (I never shop there without one!). Sometimes I'm tempted to just leave that pouch in the glove compartment (as long as none of those receipts have my full credit card number on them!), so it's there if I need it. Always happens that if I leave the pouch at home, that'll be the time that I need something in it.

Personally, I prefer cash. But some feel that's "impersonal". Gift cards are the modern version of the gift certificate or the trendy "check" (or "cheque" to my Canuck-lehead friends) being given as a gift. My gift shopping used to always include a stop at the liquor store for at least one person on the list. I knew that wasn't going to go to waste. A friend used to always give his grandmother a small ham for Christmas because she'd never buy it for herself. Some would be appalled, nay, even insulted if someone gave them grocery stoe food! It needs to be in little jars, in a box, flavors nobody likes, won't eat, and will be given away or thrown away! LOL I'm really bothered when someone says cash is a bad gift, impersonal or whatever. Doesn't anyone get tired of getting trinkets that someone else thinks is cute and you find abhorrent? But somehow that's a better gift than giving someone cash so they can put it toward their electric bill on a month they're a little short, or go to a movie, or put gas in the car to get to work, or put toward the heat bill or into a (heaven forbid) savings account or get the car repaired house reroofed or whatever else. What troubles me is there used to be a saying that it's the thought that counts. I buy someone a gift, it's thoughtful, right? They hate it so they return it or leave it on a shelf or whatever. But that's more thoughtful or personal than cash? I don't think so. If someone is considerate enough to give me cash and trust that I'll make a good decision on what to do with it, that, to me, is thoughtful. Our western society is so hung up on materialism. It's the gift not the thought. We have to spend more on that wedding gift than the Jones' spent or we'll look bad. Doesn't matter what the gift is. I could go on and on but won't. Consider that your Christmas present! :D This time of year often brings out the best, but also the worst in people. Lots of generosity at times, but also greed, selfishness, self-centered thoughts and after all, Christmas is about giving and receiving gifts right? There was a religious event that some people used to get into! :D I'll give you an example of why I don't like gift cards in place of cash. I had my oil changed last summer for about $17. I used a coupon and had it done. Hard for me to do that stuff anymore. :( I got an award from work - a $25 gift card of my choice. I don't shop at Macy's. I don't go on cruises. (I would have appreciated a gift card for the cruise though...) I don't have Staples in the state, much less nearby. There were 2 things I could see myself using. An oil change place or Amazon. I was going to go with Amazon but decided I'd need an oil change before leaving town for a trip so that could be OK. It'd pay for most of the oil change right? Not after it being a $65 oil change! LOL I got another card choice, same thing. I took a restaurant card but now wish I'd gone Amazon. Not sure when I'll get to the restaurant, but not totally sure what I want from Amazon either. Had a voicemail that I have another gift card coming from work. (I must really have them fooled, eh?) If they had options for Home Depot, Lowe's, Menards, gasoline stations, or a prepaid credit card would be preferred. Keep in mind that the designation is important. They bank on people losing them or not using them. Extra profit, not unlike the post office selling stamps that don't get used. That's pure profit. And companies often get a discount so it appears to be more. But it could be worse. I remember when giving a turkey was often a Christmas bonus. Not everyone can use a 15# turkey. Some, a 15# isn't enough anyway. LOL How many people can't use cash?