Arum italicum pictum. The foliage lasts through the winter, then disappears. A spear of bright red berries may follow in late summer/fall.

Looks like it maybe a cuphea llavea. Thanks for pointing me in the right direction.

It is quite hopeless. At least you know that it is Optimara - so instead of one out of 15000 varieties you are to choose from hundreds. You can look at the optimara.com site and they have the list and descriptions of their varieties, though quite brief. Out of bi-color red and white it looks like Optimara Millennia except for the shade of red, Millenia is more of he blood red with white, while yours is purplish. But it can attributed to the way a camera sometimes changes the colors of red and blue. It is a very attractive plant and even if you will never know for sure the name of it - it still a beauty. Good luck Irina

I think it is aeonium, and they are somewhat right - somewhat wrong :) Where are you located? If you live in hot & humid location, shadier spot, and perhaps even indoors where it is cooler, may be better location. They like sun, but not extreme heat - they look quite 'dreadful' in high heat. IIRC, they don't care for high humidity. Plants brought in from stores may not have been exposed to sunlight, so they should be acclimatized to it - maybe that's what they were thinking about? Without proper light, they will loose their nice color. So bright light to full sun is good location for them. They are winter growers. They don't like to be kept dry - so watering just a little more often than most succulents is appropriate. That doesn't mean overwatering :) Most of them are monocarpic - after the plant blooms, it dies (just like sempervivums). But they produce lots of offsets to 'replace' one that dies.